Below the Line – Marketing Strategy and Execution Plan Vysakh Madhavan IMT Ghaziabad

Marketing Strategy and Execution Plan Provide Information Stimulate Demand Engage the student Reinforce the brand Build Awareness Vysakh Madhavan Marketing Strategy and Execution Plan Below the Line Marketing

Marketing Strategy and Execution Plan The Cult The Cult – Group of 3-4 people selected at the start of the academic year to represent Oyster Connect on campus This will involve a strict recruitment process conducted by “Senior Ambassadors” who belong to the same college These individuals will be coordinating all the events happening on campus This will create an eagerness amongst students to join THE CULT Partnerships Ideation Execution Vysakh Madhavan Marketing Strategy and Execution Plan Below the Line Marketing

Marketing Strategy and Execution Plan On Campus Activities Seminars by Industry Experts Student Mentor Interactions Competitive on-campus competitions Social Media Engagement Weekly Newsletter Online Checklists Vysakh Madhavan Marketing Strategy and Execution Plan Below the Line Marketing

Marketing Strategy and Execution Plan Cult Days Special events like Budget session, when a new amendment is passed, national event Programs with industry experts on these days on campus involving the students Mentor Interactions Assign an industry professional to a student based on his/her career interests Foster a one on one relationship between the mentor and the student Competitions on Campus Conduct on campus competitions which involve general knowledge, industry expertise etc “The Cult” will be responsible to organize these events on campus every month Winners of these fun events will receive vouchers to Oyster Connect features or other partners in the industry Newsletter Members of “The Cult” will compile and release a weekly newsletter under OysterConnect brand This newsletter will contain all the major news in business, marketing, finance, HR compiled into a readable and sharable format Social Media Presence Oyster Connect is in active on Facebook, Twitter Rope in “The Cult” to handle the operations of the Facebook and twitter accounts and add more number of interesting posts and articles Organize contests on Facebook to engage students Vysakh Madhavan Marketing Strategy and Execution Plan Below the Line Marketing

Marketing Strategy and Execution Plan Thank you!! Below the Line Marketing Vysakh Madhavan