Sources of Information

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Presentation transcript:

Sources of Information Buyer Persona One: (Enter Persona Name/Title Here) Education: Gender: Age: Income: Company: Insert a description of your buyer persona’s working life Goals Tone List the goals your buyer persona is trying to accomplish Goal 1 Goal 2 Goal 3 Goal 5 List the goals your buyer persona is trying to accomplish Goal 1 Goal 2 Goal 3 Goal 5 List the tone/approach/personality of your buyer persona Example 1 Example 2 Example 4 Challenges Sources of Information List the sources your buyer persona uses to get information Example 1 Example 2 Example 4 List the challenges your buyer persona faces Challenge 1 Challenge 2 Challenge 3 Challenge 4 Challenge 5 List the challenges your buyer persona faces Challenge 1 Challenge 2 Challenge 3 Challenge 4 Challenge 5

Sources of Information Buyer Persona Two: (Enter Persona Name/Title Here) Education: Gender: Age: Income: Company: Insert a description of your buyer persona’s working life Goals Tone List the goals your buyer persona is trying to accomplish Goal 1 Goal 2 Goal 3 Goal 5 List the goals your buyer persona is trying to accomplish Goal 1 Goal 2 Goal 3 Goal 5 List the tone/approach/personality of your buyer persona Example 1 Example 2 Example 4 Challenges Sources of Information List the sources your buyer persona uses to get information Example 1 Example 2 Example 4 List the challenges your buyer persona faces Challenge 1 Challenge 2 Challenge 3 Challenge 4 Challenge 5 List the challenges your buyer persona faces Challenge 1 Challenge 2 Challenge 3 Challenge 4 Challenge 5