Formula One Corporate Identity

You are to redesign the graphical layout of a new Formula One racing team. This will involve you having to look at the sponsorship, the team logo, the team design and the way it is all set out on the car. It is your task to come up with the following: Formula One Team Logo – Evaluation matrix 3 Design proposals for the layout of the graphics. Final proposal sheet – This will go towards determining levels for design work for your reports. This will include final team logo, colour combos, 3 Views of the car, and a suit design. All you have to remember when designing the car is that the sponsors have asked for optimum space for their logos, you will need to give more space to the sponsor that is paying the most, and less space for sponsors paying the least. You will need to leave space to allow for driver number, driver name and team logo.

Team Logo Ideas Logo Evaluation Matrix 1 2 Idea Idea 1 Idea 4 Idea 2 Idea 3 Criteria 3 4 Total