European School of Management Italia (C) Copyright 2004 Innovation

How to make change stick 1. Set high standards and lead by example 2. Put the right managers in place and give them real power 3. Focus on results, not an elaborate change process 4. Change quickly – tackle issues in parallel, not in sequence

Creating innovation culture We look for insights to develop into ideas, and then into value adding innovations This is what innovation’s Creative Geniuses do We support innovation by helping creative people overcome the obstacles that otherwise inevitably impede their innovation efforts This is what Innovation Champions do And we define our firm’s expectations and policies to favour innovation This is what Innovation Leaders do

Creative geniuses apply the know-how that results in insights, ideas, and ultimately in innovation Creative geniuses produce innovation results Innovation Champions define the practices that enable innovation, eliminate those that impede it, and in so doing enable the innovation culture. Innovation Leaders define the policies that enable innovation, and eliminate those that impede it, there by taking a lead role in creating the innovation culture.

Prof. Clayton Christensen on innovation: We hire products to do a job Association thinking (Medici effect) intersection of diverse disciplines and fields Questioning: high q/a ratio. Challenge the status quo Intense observing (es. John Osher) Networking with people of radically different views Experimenting widely, piloting and testing

Prof. Teresa Amabile: The progress effect Small wins, big ideas Research shows that recognition and prizes affect innovation in limited way People are more engaged by regular, incremental progress toward accomplishment of a meaningful goal

P&G: Four types of innovation Sustaining: adds incremental value by small improvement to existing products Commercial: creative marketing, packaging and promotion to grow existing offerings Transformational: reframes existing categories. Changes orders of magnitude and fundamental breakthrough in market share, profits, etc Disruptive: new business opportunity, radically different. May kill existing offerings

Innovation