Market Measurement and Sales Forecasting

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Market Measurement and Sales Forecasting An estimate of the amount of a product that an organization expects to sell during a certain period of time based on a specified level of marketing effort Importance of measuring sales potential Evaluate feasibility of enter new segments Decide how best to allocate marketing resources and activities Estimates should do several things Identify the relevant time frame covered by the forecast Define the geographic boundaries of the forecast Indicate for which products the forecasts are relevant Copyright © Cengage Learning. All rights reserved

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