Persuasive Techniques

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Presentation transcript:

Persuasive Techniques (Otherwise known as: PROPAGANDA) PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior.

What is persuasion? Generally an appeal to emotion, not intellect. An attempt to change your behavior It attempts to “guide your choice”

Bandwagon Technique Everyone is doing it! You should too!!!

Testimonial Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

Loaded Word Use “loaded” words like . . . new improved best

Misuse of Statistics When the statistics are based on a falsehood.

Name Calling or stereotyping

Snob Appeal “you will be better than others by using this product” The ultimate driving machine “you will be better than others by using this product” Makes insinuation that this product is better than others. Lexus sports car

Plain Folks Makes the leaders look like Plain folks (mom and pop style). a convincing method to show they are just common people. Opposite of snob appeal

Transfer -Feelings (good or bad) are transferred to something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.