Social influence II: Minority influence in groups

Relationships 2D Space Self presentation and facework Ingratiation (planned, Natural (spontaneous) Deliberate thought-out) Self presentation and facework Authentic (Full exchange) Manipulative (Objectives not Shared) Ingratiation Minority influence

Individuals and Groups • Individuals influence groups - Minority influence - Leadership Groups influence individuals Situation affect self presentation and self image Beliefs, attitudes, behaviors Norms G

Group Norms Definition: group’s standards and expectations of behavior Properties Intensity Range of tolerable behavior Crystallization Jackson’s norm curves

Approval of Group Sexually harass colleague Talking in meeting Positive Frequency of behavior Negative

Who complies to norms? • Asch • Willis - f(indiv) - f(group) B C • Asch • Willis - f(indiv) - f(group) conformity nonconformity independence variability • Hollander - idiosyncrasy credit - conform first, then deviate

Dealing with deviant/minority opinions Correct Reject “Institutional deviant” Accommodate Deliberate Manipulative

Minority Influence Clear objective Consistency over time Keep minority intact More than 1 Coalition building Avoid being institutional deviant Not double-minority, accrue i.c, stay with Zeitgeist Benefits for group