Mobile Technology for Airports SWAAAE Conference, Monterey, California

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Presentation transcript:

Mobile Technology for Airports SWAAAE Conference, Monterey, California

Presentation Agenda Mobile 101 Recent happenings Key benefits for airports Most accessed information on mobile devices Leading SWAAAE airports Mobile Website vs. Mobile Apps

Examples of Mobile Presence 5 ads before each departure

Mobile User Demographic

Today’s Airline Passenger

Recent Happenings Market consolidation Phones becoming cheaper Exponential growth in mobile usage Costs for launching and supporting mobile websites and Apps have drastically reduced

Key Benefits for Airports Enhance Passenger Service New Marketing Opportunity Increase Revenues

Most Desired Features

Most Desired Features

SWAAAE Airports Santa Maria San Francisco Phoenix Sky Harbor Santa Barbara San Jose Santa Rosa Los Angeles San Diego John Wayne Reno-Tahoe Oakland

Mobile Website or Mobile App Type of Airport Size of Airport Competitive Landscape Purpose of mobile presence Total Cost of Ownership

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