Unit 2 - Global Information 2.3 Quality of Information

Starter For each of the characteristics find and definition and provide an example. Characteristic Definition Example Relevant Accurate Valid Up-to-date Comparable Un-biased Complete

Objectives Know about the characteristics of information Understand why it is important that holders of information have access to good quality information. Understand and explain the impacts when information quality is poor

Characteristics Valid info Biased info Comparable info Reliable Useful - Fits the need to which it is being used for On-time and accurate Correct Valid info Presents a one-sided view May be correct but ignored other info that could present an alternative view E.g. a house for sale might focus on only the positive info, ignoring the negative Biased info Can be compared with similar info E.g. comparing annual sales of two organisations of similar size but in different countries Comparable info Information that can be trusted and believed. Source of information has a positive reputation Reliable

Importance of Good Quality Information to Stakeholders

Consequences of Poor Quality Info Can lead to bad decisions Impacts could be a failed project/missed opportunity Longer term impacts could be info being given by the organisation may be wrong/reputation may be damaged. Eg. Research project only interviewing small number of people: Conclusions that are drawn may not be applicable to general public Therefore new product, for example, may not sell as well as intended.

Task Complete main task on the worksheet LO2.3 Quality of Information Task. Then complete the exam question below: Discuss the possible impacts that poor quality information could have for an online retailer. [10 marks]

Mark Scheme