MUSIC VIDEO ANALYSIS Track = Frightened Rabbit – The Modern Leper

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MUSIC VIDEO ANALYSIS Track = Frightened Rabbit – The Modern Leper UNKLE – Rabbit In Your Headlights Andrew Goodwin’s 6 key features of a music video 4) Demands of the recording label Mo Wax Recordings / A&M Records Ltd. London  - Independent record label that encourages subversive meanings in music videos and wants to challenge the audience rather than adhering to the mainstream consumption of popular music. 5) Frequency reference to notion of looking Passers-by stare at the unusual man walking in the tunnel. Point-of-view shots show drivers giving a direct address stare to the camera which is meant to represent the eyeline of the character walking. In one shot after he has fallen after being hit by a car, there is a high-angle direct address shot that shows the perspective of the hopeless victim looking at the malevolent attacker. The final shot where the main remains motionless in Christ-like pose whilst the car crumples into him on impact, he stares directly at the camera and at the viewer. Eye contact has a profound effect throughout the video. 6) Intertextual Reference The track takes its title from the 1990 thriller film 'Jacob's Ladder' with its dialogue sampled in the song. Video imagery is an homage to Alan's Clarke's 'Made in Britain'. In that film, the actor Tim Roth walks down a London tunnel shirtless whilst cars drive by honking their horns. 1) Genre characteristics Ambient, electronic, alternative, trip hop - the video has monochrome visuals, a bleak style in an industrial modern context with a mysterious lead character. 2) Relationship between lyrics and visuals "I'm a rabbit in your headlights" - Relates to the cars driving by in the tunnel. "Christian suburbanite"  - Relates to his crucifix-like posture at the end of the video. "Washed down the toilet"  - Relates to the lack of respect drivers have for the homeless man as if he is garbage. "White worms on the underground" - Relates to being in a car tunnel, although the white worms are metaphorical. "I'm losing my patience“ - Relates to the impatient drivers who mistreat the man in the tunnel. "Sucking your soul away" - Relates to the poor treatment by the drivers towards the man, as if they are affecting his state of mind. 3) Relationship between music and visuals Thom Yorke's lyrics are dreary and moody. The cinematography is also grey, drab and colourless. In the climactic scene of the video, the music swells in a loud rock anthem, echoing the moment of magic realism when the car impacts with the motionless man. The Chemical Brothers – Let Forever Be Semiotic textual analysis Example application of post-modernist terminology The overexposed medium shot of seven dancers holding up increasingly sized printed cardboard cut-outs one of the dancers' faces illustrates a post-modern simulation of character, and anhomage to Andy Warhol's 'Campbell's Soup Cans' where repetition is used for conceptual artistic effect. The copy-of-a-copy-of-a-copy style is one of Gondry's favourite effects in his works, also reminiscent of Kylie's 'Come Into My World' music video (intertextual reference) where doppelgangers of Kylie appear on a carousel-like repetition of the same sequence with slight alterations. The audience appreciates the whimsically absurdist spectacle that Gondry specialises in. Gondry may be an acquired taste and not every audience member will appreciate his style, but it is clear that he has cult appeal in counter-cultural institutions, for a distinctive aesthetic and ambitious use of props and staged mise-en-scene.