The E-Myth Perspective: Building a Business that Works for You

E-Myth Worldwide® We Know Small Business www.e-myth.com E-Myth Worldwide® is the pioneer and leading innovator of modern-day small business coaching, helping to improve the lives of millions of small business owners, around the world, for more than 30 years. www.e-myth.com

What is the E-Myth?

The E-Myth Point of View Your Business Must Serve Your Life Work ON It, Not IN It Your Business is the Product

The E-Myth Perspective How you think about business, is how you end up doing business…

Seven Centers of Management Attention ™ The Working ON It Model

Leadership: Develop Your Vision Seven Centers of Management Attention ™ Leadership: Develop Your Vision Leadership is the core center that provides the direction and purpose for the entire business.

Marketing: Money: Management: Seven Centers of Management Attention ™ Understand your best customers Money: Establish, track and maintain predictable cash flow Management: Assemble and motivate the right team

Lead Generation: Lead Conversion: Client Fulfillment: Seven Centers of Management Attention ™ Lead Generation: Create awareness in your target market Lead Conversion: Create a predictable sales system Client Fulfillment: Deliver on your promise…every time

The Roadmap for Building Your Prototype Benefits of the model: Frees you from the technical work of the business Shows integrative nature of all primary systems Provides a discriminating tool Reinforces systemic thinking Provides a way to work ON your business Organizes and provides rationale for systems strategy

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