creative confidence

learning community

Learning communitymomentum

Learning community momentum optimism

innovation is not an event

innovation is a (design) process

d.mindsets

Focus of dp0 (design project 0) EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own IDEATION gives you copious and diverse design solution possibilities to select, develop and test PROTOTYPING & TEST gives confidence that your solution meets the need you uncovered; accelerates learning when you adopt a low-resolution prototyping mindset

Mini project for today: Improve the car maintenance experience...

Mini project for today: Improve the car maintenance experience... What could we do to improve the car maintenance experience?

Erica: Truck owner John: Mechanic

Play: the role of an imposter ethnographer Note: what is important to Erica and John Erica: Truck owner John: Mechanic

Erica video

To feel empowered It makes me feel good (to drive up in the big truck) To trust her mechanic I have to trust, I have no other choice To appear knowledgeable I dont want to look dumb, or sound dumb To learn I wish they would let me go in the bay... So I could learn more To be independent I can deal with the situation... I can figure out what I need to do and just do it Whats important to Erica?

John video

Whats important to John? To build relationships with customers I love the clientele… familiar faces that come back time and time again comprise 80% of my enjoyment of my job. To be trusted You think you had a good reputation, but it wears on you when people question you. To tackle a challenging problem Watching it drive out of the driveway with no problem at all I listen to Car Talk on my day off to listen to peoples gripes and see if I can get the answer. To service knowledgeable clientele They understand stuff, so its not a big battle

Whats important to Erica To feel empowered It makes me feel good (to drive up in the big truck) To trust her mechanic I have to trust, I have no other choice To appear knowledgeable I dont want to look dumb, or sound dumb To learn I wish they would let me go in the bay... So I could learn more To be independent I can deal with the situation... I can figure out what I need to do and just do it

In the context of car maintenance, How might we enable Erica... To feel empowered To trust her mechanic To appear knowledgeable To learnTo be independent

To build relationships with customers I love the clientele… familiar faces that come back time and time again comprise 80% of my enjoyment of my job. To be trusted You think you had a good reputation, but it wears on you when people question you. To tackle a challenging problem Watching it drive out of the driveway with no problem at all I listen to Car Talk on my day off to listen to peoples gripes and see if I can get the answer. To service knowledgeable clientele They understand stuff, so its not a big battle Whats important to John

To build relationships with customers To be trusted To tackle a challenging problem To service knowledgeable clientele In the context of car maintenance, How might we enable John...

HOW to brainstorm: Rules

In the context of car maintenance, To feel empowered To appear knowledgeable To trust her mechanic To learn To be independent Select One Need for Your User Brainstorm in Team: 12 minutes To tackle a challenging problem To be trusted To build relationships with customers To service knowledgeable clientele HMW enable Erica...HMW enable John...

In the context of car maintenance, To feel empowered To appear knowledgeable To trust her mechanic To learn To be independent Select One Need for Your User Brainstorm in Team: 12 minutes To tackle a challenging problem To be trusted To build relationships with customers To service knowledgeable clientele HMW enable Erica...HMW enable John...

In the context of car maintenance, To feel empowered To appear knowledgeable To trust her mechanic To learn To be independent Select One Need for Your User Brainstorm in Team: 12 minutes To tackle a challenging problem To be trusted To build relationships with customers To service knowledgeable clientele HMW enable Erica...HMW enable John...

Selection :: Post-Brainstorm THERE IS NO BEST IDEA DONT EDIT BASED ON FEASIBILITY YET MAINTAIN YOUR INNOVATION POTENTIAL

All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm Yield familiar and incremental results When evaluated with typical attractive and feasible criteria before direct implementation idea selection is a critical step

All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm Can be developed for feasibility Selected for potential we will select and develop high potential ideas

IDEATION : Select multiple concepts Use contrasting selection criteria to preserve innovation potential

Dishmaker by Ted Selker and Leonardo Bonanni from MIT

prototyping is an ATTITUDE

keep it LO-RES

create EXPERIENCES

July 7-9th, 2008

Prototyping Activity AS A GROUP Choose ~3 ideas that have the most votes IN PAIRS Divide into pairs and assign one of the ideas to each pair Take 8 minutes to make a tangible version of the idea

Get Feedback Find a pair designing for the other user Test your idea Play the role of Erica or John as you are giving feedback. 4 minutes for each share/test, then switch.

Share your results :: Headline! Share an idea you created. What was the feedback? Where would you take it?

EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own imposter ethnographers observe what people say & do to infer what they think & feel extreme users IDEATION generates many unexpected and diverse alternatives to draw from when looking for a new approach defer judgement, wild ideas, build on ideas of others select multiple concepts with different criteria PROTOTYPING & FEEDBACK accelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable attitude of experimentation lo-res experiences

EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own imposter ethnographers observe what people say & do to infer what they think & feel extreme users IDEATION generates many unexpected and diverse alternatives to draw from when looking for a new approach defer judgement, wild ideas, build on ideas of others select multiple concepts with different criteria PROTOTYPING & FEEDBACK accelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable attitude of experimentation lo-res experiences

EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own imposter ethnographers observe what people say & do to infer what they think & feel extreme users IDEATION generates many unexpected and diverse alternatives to draw from when looking for a new approach defer judgement, wild ideas, build on ideas of others select multiple concepts with different criteria PROTOTYPING & FEEDBACK accelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable attitude of experimentation lo-res experiences

EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own imposter ethnographers observe what people say & do to infer what they think & feel extreme users IDEATION generates many unexpected and diverse alternatives to draw from when looking for a new approach defer judgement, wild ideas, build on ideas of others select multiple concepts with different criteria PROTOTYPING & FEEDBACK accelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable attitude of experimentation lo-res experiences

d.mindsets