MARKET RESEARCH MARUTI SUZUKI RITZ VS. HYUNDAI i10 www.pptmart.com

Research work We for our research work picked up two of the most selling (small car B+ segment) car for our comparison, the two companies and their respective car which we have chosen are Maruti Suzuki Ritz Hyundai i10 In our research we tried to find out which of the two is a better car and which of the two is a better brand as well. www.pptmart.com

Contd…. Sample size 20 Our research methodology : Exploratory. Aim of the research : “To Find Out Which Of The Two Is a Better Car and Better Brand” www.pptmart.com

INTRODUCTION TO MARUTI SUZUKI RITZ IT IS A SMALL CAR IN B+ SEGMENT FROM MARUTI SUZUKI AND WAS LAUNCHED IN INDIA ON 15TH MAY 2009. IT IS A SUCCESSFUL IN THE EUROPEAN MARKET IN THE NAME OF SPLASH. IT IS GOT A 1198 CC ENGINE AND COMES IN BOTH PETROL AND DIESEL VARIANT. IT COMES WITH A 1.2 LTS PETROL ENGINE AND 1.3 LTS MULTI JET DIESEL ENGINE. www.pptmart.com

CONTD….. IT COMES IN THE FOLLOWING SPECIFICATIONS RITZ LXI BS 4 PETROL WITH, 1197 CC. RITZ VXI BS 4 PETROL WITH, 1197 CC. RITZ VXI (ABS) BS 4 PETROL WITH, 1197 CC. RITZ LDI BS 4 DIESEL, WITH 1248 CC. RITZ ZXI BS 4 PETROL, WITH 1197 CC. RITZ VDI BS 4 DIESEL, WITH 1248 CC. RITZ VDI (ABS) BS 4 DIESEL, WITH 1248 CC. www.pptmart.com

CONTD….. IT IS AVAILABLE IN THE FOLLOWING COLORS Superior white Silky silver Bakers chocolate Glistening grey Racing green Fire brick red Blue blaze Midnight black www.pptmart.com

INTRODUCTION TO HYUNDAI i10 i10 is a small car from Hyundai which was launched in the Indian market approx. 2 yrs ago in the year 2008. It was launched in India to carter to the ever growing B+ car segment in the Indian Market. It has got1086cc engine and comes in both petrol and diesel variant. It comes with 1.1 lts engine. www.pptmart.com

Contd….. It comes with the following specification: Hyundai i10 D-lite Hyundai i10 Era Hyundai i10 Magna Hyundai i10 Magna AT (Automatic Transmission) Hyundai i10 Sportz Hyundai i10 Sportz AT (Automatic Transmission) Hyundai i10 Asta Hyundai i10 Asta w/Sun Roof Hyundai i10 Asta AT (Automatic Transmission) www.pptmart.com

Colors Available Electric Red Virtual Yellow Oyster Grey Stone Black Crystal White Deep Ocean Blue Champagne Gold Blushing Red Sleek Silver Alpine Blue www.pptmart.com

Question wise Analysis www.pptmart.com

Which car would you prefer? Question 1 Which car would you prefer? www.pptmart.com

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Your above preference is because of which of the following reason: Question 2 Your above preference is because of which of the following reason: www.pptmart.com

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Which car do you think has got more value for money: Question 3 Which car do you think has got more value for money: www.pptmart.com

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Question 4 On a scale of 1 to 5, where would you rate Ritz & i10 on the basis of Post Purchase Maintenance (5 being highest)? www.pptmart.com

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Question 5 On a scale of 1 to 5, where would you rate Ritz & i10 on basis of Looks, ( 5 being highest)? www.pptmart.com

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Question 6 Please rate your overall satisfaction level with reference to: a) Maruti Suzuki Ritz b) Hyundai i 10 www.pptmart.com

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Question 7 Rate your level of satisfaction, on the following parameters for: a) Maruti Suzuki Ritz b) Hyundai i 10 www.pptmart.com

SATISFIED www.pptmart.com

NEITHER SATISFIED NOR DISSASATISFIED www.pptmart.com

DISSATISFIED www.pptmart.com

When thinking about the car Maruti Suzuki Ritz Question 8 When thinking about the car Maruti Suzuki Ritz Hyundai i10 Do you believe that the word Innovative aptly describes or poorly describes the car? www.pptmart.com

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Which of the following is more user friendly? Question 9   Which of the following is more user friendly? www.pptmart.com

No. of People www.pptmart.com

Question 10 Would you recommend this car to others? Maruti Suzuki Ritz   Hyundai i 10 www.pptmart.com

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Conclusion. Maruti is in a market leadership position because of its Brand name Post purchase maintenance Better service Better resale price www.pptmart.com

Ritz v/s i10 Ritz over scores i10 on every criteria except for the following: It doesn’t have the Automatic Transmission which is available with 3 models of i10. www.pptmart.com

Final report: On the basis of our research we can safely say that: Ritz is a better B+ segment car in the Indian market when we pitch it against i10 Maruti is a better and most preferred brand of the 4 wheeler B+ segment and controls approx 60% of the market. www.pptmart.com

Thank you www.pptmart.com