DESIGN – Day 6 designing headlines

HEADLINES VERBAL VISUAL the verbal–visual connection Design VERBAL captures & keeps readers with clever diction & clear details reflects the dominant photo’s content VISUAL (an entry point) uses type creatively

HEADLINES Identify content the verbal–visual connection Design Identify content Tell something specific about the season, event, etc. Capture the readers’attention

HEADLINE Primary headline – The Teaser Secondary headline – The Teller ANATOMY designing headlines Design Primary headline – The Teaser Intrigues the reader visually and/or verbally (larger than anything else on the spread.) Secondary headline – The Teller Provides information specific to the year and identifies the spread’s focus (subject and verb are needed.) This is smaller then the primary head.

Reign Delay HEADLINE Identify content? ANATOMY designing headlines Design secondary headline TELLER Homecoming Reign Delay Game, field coronation come to a thundering halt label primary headline TEASER Identify content? Tells something specific about the event? Captures the readers’ attention?

Crowning Moment WILD WASHOUT the PROCESS Kicker designing headlines Design Kicker ONE line of secondary above primary WILD WASHOUT Homecoming fans experience Crowning Moment Even rain can’t spoil Homecoming’s

Take a Reign Check the PROCESS Wicket designing headlines Design Wicket 2 or more lines of secondary above primary Players, band, fans abandon the field, head for cover, Take a Reign Check

BASHCRASH BASHCRASH the PROCESS Tripod pattern designing headlines Design Tripod pattern 2 or more lines of secondary beside line(s) of primary Thunder, lightning cause Homecoming BASHCRASH “When I realized the storm would probably cancel the game, I was depressed.” junior Jonah Martin BASHCRASH

Get a Reign Check the PROCESS Hammer pattern designing headlines Design Hammer pattern ONE or more lines of secondary headline below primary headline Get a Reign Check Half-time homecoming ceremony washes out

Hammer headline designing headlines Design ONE or more lines of secondary headline below primary designing headlines Design

Tripod headline designing headlines Design TWO or more lines of secondary beside line(s) of primary designing headlines Design

Tripod headline designing headlines Design TWO or more lines of secondary beside line(s) of primary designing headlines Design

Variation headline designing headlines Design TWO or more lines of secondary beside copy designing headlines Design

Wicket headline designing headlines Design TWO or more lines of secondary above primary designing headlines Design

Kicker headline designing headlines Design ONE line of secondary above primary designing headlines Design

Kicker headline designing headlines Design ONE line of secondary above primary designing headlines Design

Variation headline designing headlines Design TWO or more lines of secondary below primary w/ pictures designing headlines Design

Headline Placement Headlines are placed above or to the left of copy designing headlines Design Headlines are placed above or to the left of copy tease the reader offer an overview of content

designing headlines Design

designing headlines Design

Headline Placement designing headlines Design When NOT placed above or to the left of copy, some graphic or typographical device is used to draw reader to beginning of copy.

designing headlines Design

designing headlines Design

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