Robert Smith ABC Realty, Inc. 123 Main Street Wegettemsold, USA 41017

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Presentation transcript:

Robert Smith ABC Realty, Inc. 123 Main Street Wegettemsold, USA 41017 “Marketability Scorecard” A Simple Guide for Predicting How Well Your Property May Sell Prepared Exclusively for: Mike and Jane Homeowner 876 Triedtosell Lane Hopeful, OK 49910 Page 1

Robert Smith of ABC Realty, Inc “Marketability Scorecard” A Simple Guide for Predicting How Well Your Property May Sell PART 1 – THE CONDITION OF YOUR PROPERTY How well does your property meet the following criteria? Your property has better than average curb appeal……………+ 2 Points Your interior is light, bright and clean……………………………+ 2 Points Your rooms are uncluttered and look as large as possible……+ 2 Points Your decorating is attractive and neutral………………….……..+ 2 Points You don’t have any pets…………………………………………..+ 2 Points Your home is free of any unpleasant odors………………….….+ 2 Points You have pets that may interfere with showings……………..…- 5 Points Your floor plan is Obsolete or Outdated………………..……....- 10 Points Your home is in Substandard condition for the area…..……....- 10 Points Your home is in dire need of Updating………………..………...- 10 Points Your home is adjacent to an obvious Eye-Sore………..……...- 10 Points POINTS FOR CONDITION: ________________ Notes or Recommendations: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Robert Smith of ABC Realty, Inc “Marketability Scorecard” A Simple Guide for Predicting How Well Your Property May Sell PART 2 – LOCATION – LOCATION - LOCATION How well does your property compare to similar properties? Your property is in the low end of a prestigious neighborhood…..+ 2 Points Your street has excellent curb appeal…...……………………….…+ 2 Points Your property has an excellent and valued view…...……….….…+ 2 Points Your area has a reputation as an excellent school system.……...+ 2 Points Your area has shopping within close proximity….………………...+ 2 Points Your property is located within a gated community…..……….…..+ 2 Points Your neighboring properties are well cared for….. ……………..…+ 5 Points Your property is located near high traffic or noise issues..……....- 10 Points Your area has been stigmatized by crime or other………..……....- 10 Points POINTS FOR LOCATION: ________________ PART 3 – AVAILABILITY AND ACCESS TO SHOW How easy will it be for prospective buyers to see your home? No time or day restrictions on potential showings………….…..…..+ 2 Points No pets to deal with in order to show property….………….…….…+ 2 Points Your home will always be in a “ready to show” condition..….…. …+ 2 Points No occupants on premise during showings………………...…….. .+ 2 Points Requirement of Listing Agent present for all showings….………...- 10 Points Tenant advance notification prior to showings…….…….…….…...- 10 Points POINTS FOR AVAILABILITY: ________________

Robert Smith of ABC Realty, Inc “Marketability Scorecard” A Simple Guide for Predicting How Well Your Property May Sell PART 4 – MARKETING AND EXPOSURE How will your property get exposed to potential buyers? A ‘For Sale’ sign will be visibly paced in the yard…………………..+ 2 Points An easily accessed brochure box will be available…......……….…+ 2 Points Your property will be included in the local MLS database…...….…+ 2 Points Your information will be uploaded to multiple web sites…………....+ 2 Points An Industry Awareness Campaign will be launched………...…….. + 2 Points A Full Service sales commission will be offered.….………………...+ 4 Points A Below average sales commission will be offered.………………..- 20 Points An Above average sales commission will be offered………...….…+10 Points A Selling Incentive will be offered to the selling agent……...……...+10 Points An abbreviated listing time frame……………….…………………...- 20 Points POINTS FOR MARKETING: ________________ PART 5 – ACCEPTABLE TERMS What terms will you offer to make your property more attractive? Acceptance of low-down FHA or VA type loans…………….…..…..+ 2 Points Reduce the borrower’s interest rate with buy down….…….…….…+ 2 Points Consider any type of seller assisted financing…………....….…. …+ 2 Points Offer to pay at least half of buyer’s closing costs………………… .+ 2 Points Willingness to cooperate on buyer’s requested repairs……….……+ 2 Points POINTS FOR TERMS: ________________

Robert Smith of ABC Realty, Inc “Marketability Scorecard” A Simple Guide for Predicting How Well Your Property May Sell PARTS 1 – 5 TOTAL POINTS: ________________ PART 6 – PRICING YOUR HOME TO SELL How will your pricing compare with competing properties? Your home is priced 5’% to 10% lower than others……….……..+ 20 Points Your home is priced 10% to 20% lower than others……………. + 30 Points Your home is priced equal to others…………..........…......………+ 5 Points Your home is priced 5% to 10% above others……….…...…….…- 20 Points Your home is priced 10% to 20% above others……………...…....- 30 Points POINTS FOR PRICE: ________________ TOTAL POINT AWARDED: ________________ HOW WELL WILL IT SELL CALCULATOR: 60 Points Or Less = Your home probably won’t sell at the price you’re asking. You will need to make serious adjustments in order to get your home sold. 70 Points = Your home has a 70% chance of selling but may need rapid price adjustments depending on the market reaction. 80 Points = Your home has an 80% chance of selling but may take substantially longer than other homes currently on the market. 90 Points = Your home has an 80% chance of selling and should sell quicker than other homes on the market. 100 Points = You have done everything right so go ahead and start packing!! Please Note that depending on changing market conditions your home may not follow the above listed guidelines. Even homes that score high can take longer than expected to sell.