MBA 231 RESEARCH METHODOLOGY Course Introduction Dr. Mohammed Al-Abed

Research Methodology Course Introduction Course Objectives To identify problem (s) of the study and to develop the study based on the problems identified. To communicate the report in accordance with the academic write-up standard. To use experience and develop the academic knowledge gain from the project study.

Research Methodology Course Introduction Learning Outcomes To identify and determine the problem objectively, analytically and critically, besides solving the problem (s) systematically. To work independently on the research study to use appropriate method to solve the research problem (s).

Research Methodology Course Introduction Learning Outcomes To communicate the outcomes in a form of standardized academic write-up format. To use appropriate computer software packages in analyzing and preparing the report write-up. To apply and develop academic knowledge gain from the course and to gain as much experience as possible in running the study.

Course Contents Research Methodology Course Introduction Course Contents Topic 1 – Introduction To Business Research Research Definition Types of Business Research Importance of Business Research Why do managers have to do Research? Major Areas for Business Research Ethics in Research When is Business Research Needed? Topic 2 – Scientific Research Introduction Scientific research characteristics Meaning of Theory, Concepts and Proposition Scientific Method Developing and Verifying Theories

Course Contents Research Methodology Topic 3 – Research Process Course Introduction Course Contents Topic 3 – Research Process Type of Business Research Exploratory Research Descriptive Research Causal Research Research Process Hypothetico-deductive Method Topic 4 – Research Problem And Proposal Importance of Defining a Research Problem Process of Defining a Research Problem Research Proposal, Budget and Activity Plan Components of a Research Proposal

Course Contents Research Methodology Course Introduction Course Contents Topic 5 – Secondary Data Collection Methods Importance of Data Literature Surveys Types and the Differences of Data Purpose of Secondary Data Advantages and Disadvantages of Secondary Data Classification of Secondary Data Topic 6 – Primary Data Collection Methods Survey Advantages of Survey Classifying Survey Research Method Method of Communication Structured and Disguise Questions Temporal Basis Observation Method

Course Contents Research Methodology Topic 7 – Measurements Course Introduction Course Contents Topic 7 – Measurements What is to be Measured? Operational Definition: Dimension and Elements Types of Scale Goodness of Measurement Attitude Measurement Attitudes rating scale Topic 8 – Questionnaire Design Questionnaire Design What Should be Asked? Phrasing Question Question Sequence Question Layout Pre-testing and Revising Questionnaire

Course Contents Research Methodology Topic 9 – Sampling Why sample? Course Introduction Course Contents Topic 9 – Sampling Why sample? Sampling Design and Concepts Random Sampling Error and Non-sampling Error Types of Sampling Determination of Sample Size Topic 10 – Data Analysis An Overview of the Stages of Data Analysis Editing Field Editing In-house Editing Coding Fixed Alternative Response Questions Open–ended Response Question

Course Contents Research Methodology Topic 11 – SPSS (Part 1) Course Introduction Course Contents Topic 11 – SPSS (Part 1) Introduction to SPSS Data Entry Handling Missing Data Frequency Distribution Measures of Central Tendency & Variability Normal Distribution Topic 12 – SPSS (Part 2) Parametric and non-Parametric Techniques T-test Analysis of Variance ( One-Way ANOVA) Reliability Correlation Factor Analysis Simple/Multiple Regression

Lectures, discussions and Q&A Case studies and presentation Research Methodology Course Introduction Delivery Mode Lectures, discussions and Q&A Case studies and presentation Learning by Doing approach Let’s hope we have enough time!

Assessment Research Methodology Course Introduction Assessment Writing the first three chapters of the dissertation 70% Presentation 30%

Reference Sources Research Methodology Main: Course Introduction Reference Sources Main: Sekaran, U. (2003), Research Methods for Business – A Skill Building Approach, John Wiley and Sons Inc. New York Additional: Cooper, D.R and Schindler, P.S. (2002), Business Research Method, McGraw-Hill Singapore Norusis, M.J (2000), SPSS: SPSS Professional Statistics 10.0, SPSS Inc. Chicago Ghauri, P; Gronhaug, K. (2002). Research methods in Business Studies: A Practical Guide, 2nd ed. Pearson Higher Education