By Laura, Emilie & Ariane 

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Presentation transcript:

By Laura, Emilie & Ariane  The Social Exchange Theory By Laura, Emilie & Ariane 

What is the Social Exchange Theory? It proposes that social behaviour is the result is the result of an exchange process. The purpose of this exchange is to maximize benefits and minimize costs. According to the theory, people weigh the potential benefits and risks of social relationships. When the risks outweigh the rewards, people will terminate or abandon that relationship.

The balance of what we put in and take out of a relationship. Description: It is a social and psychological perspective which explains how we feel about a relationship depending on: The balance of what we put in and take out of a relationship. The kind of relationship we deserve. The chances of having a better relationship with someone else.

Comparison Level Exchanges at home may be different from others, because in some relationships are more giving, and some are more receiving, which is where the Comparison Level comes in. The Comparison Level compares the amount we give/take ratio in a relationship. This not only varies in the amount we give/receive, but what it is that we give/receive.

Example  A rookie NFL football player thinks that the benefits of signing with an independent agent would outweigh the costs of signing with a big firm.  He thought that the personal attention he would get would benefit him more than being a little fish in a big pond with a large agency.  As time went on, much to the rookie's surprise, he wasn't getting any offers.  This caused him to reevaluate his relationship with his agent and ultimately threaten to leave him for a big firm.  The rookie eventually chose to continue with the independent agent.  In the end, the rookie signed for millions of dollars with his favorite team and became a hero.

The End :)