Organizational Culture, Creativity, and Innovation Chapter 14

Learning Objectives Define organizational culture, identify its core characteristics and the various functions it serves in organizations. Describe the four forms of organizational culture specified by the competing values framework. Explain the factors responsible for creating and transmitting organizational culture, and for getting it to change.

Learning Objectives Define creativity and describe the basic components of individual and team creativity. Describe various approaches to promoting creativity in organizations. Identify the basic forms and targets of innovation and the stages of the innovation process.

Organizational Culture A cognitive framework consisting of attitudes, values, behavioral norms, and expectations shared by organization members.

Transmitting Organizational Culture Symbols Slogans Stories Jargon Ceremonies Statements of Principle

How Organizational Culture Changes Composition of Workforce Mergers and Acquisitions Strategic Cultural Change Responding to the Internet

Creativity-Relevant Skills Break Mental Sets and Take New Perspectives Understand Complexities Keep Options Open and Avoid Premature Judgments Follow Creativity Heuristics Use Productive Forgetting

Training People to Be Creative Encourage Openness to New Ideas Take Time to Understand Problem Promote Divergent Thinking

Developing Creative Work Environments Provide Autonomy Provide Exposure to Other Creative People Allow Ideas to Cross-Pollinate Make Jobs Intrinsically Interesting Set Own Creative Goals Support Creativity at High Organizational Levels Have Fun! Promote Diversity

Innovation Targets Product Service Process Marketing Supply Chain Business Model Organizational