ARMA Spring Chapter Recruitment Campaign Your text here

7. Strengthening the profession/ARMA (ARMA’s “brand”) The Importance of Membership Growth to Your Chapter, To ARMA, and to Our Community   1. Financial Resources 2. Human Resources  3. Program Evaluation   4. A Recruitment Tool  5. Chapter Momentum  6. Future Leaders  7. Strengthening the profession/ARMA (ARMA’s “brand”) 8. Adding Value for Current Members (body of knowledge)

1.Talk to the Right People Chapter Resources 1. Past members who are no longer involved 2. Chapter guests 3. Followers of your chapter’s social media accounts Individual Efforts 1. Referrals 2. Get the word out Remind them to tag both the chapter and @ARMA_INT in their posts. 3. Networking Other Organizations 1. Allied organizations 2. Business partners 3. University and information management-related programs Industry focus: Identify industries with the most or fewest members and create your focus around what the data shows Event focus: Review attendance of events and identify those who are new or are repeat guests and reach out with custom messages.

2. Tell ARMA’s Story

Why Join ARMA?

Why Join ARMA?

WHY DO PEOPLE JOIN PROFESSIONAL SOCIETIES? It’s a career investment: They expect something of value in return. Value is something that helps them: -gain recognition -gain access to continuing education -advance in their career Yes, they do want to support their profession, BUT….

Construct a “Value Statement” for Your Chapter who is this prospective member? who wants or needs the prime benefit or outcome they require or the problem that need solving membership to ARMA & the name of your Chapter provides the solution – the highest value ARMA and your Chapter provides for them We do this by supporting information Unlike the competition or “others” we the uniqueness you provide (what they get from you that they can’t get from others) as shown by Example © Sue Froggatt & Mark Levin, 2014 (V1.1) If you consider what objections they might have – build this in – so your key point of difference stands out (by generation?)

the skills, the knowledge, and the credibility to succeed For professionals just starting their positions in records and information management who is this prospective member? who want or need the skills, the knowledge, and the credibility to succeed the prime benefit or outcome they require or the problem that need solving membership to ARMA & the name of your Chapter provides the information, the tools and the support system to help you jump-start your new career. the solution – the highest value ARMA and your Chapter provides for them We do this by connecting you to a worldwide network of best practice professionals, top level educational options, and a variety employment opportunities supporting information Unlike the competition or “others” we the uniqueness you provide (what they get from you that they can’t get from others) as shown by Example © Sue Froggatt & Mark Levin, 2014 (V1.1) If you consider what objections they might have – build this in – so your key point of difference stands out (by generation?)

3. Be Prepared to Listen and Respond

Be Prepared to Listen and Respond 1. Cost too much 2. Don’t have time to participate 3. Already a members of another group (AIIM, etc.) 4. My employer won’t pay (will only pay for one, budget spent for this year, etc.) 5. Get the benefit anyway 6. Was a member once and didn’t get any benefit 7. Need to think it over 8. Have to talk to supervisor, spouse, partner, etc. 9. Others?????

Three little words that only you can use to overcome any objection to joining……

Feel “I know exactly how you feel” Felt “I felt the same way myself” Found “I found that ARMA was the best career investment I ever made”

4. Ask to Join Be on the lookout for closing opportunities 2. Help the prospect make a decision 3. Hold to the “two ears, one mouth” rule 4. Create a feeling of personalization

I thought of you.

I thought of you.

5. Follow Up Send Thanks to everyone Mention conversation Start welcome/onboarding for new members Send needed documentation to ARMA HQ – include sponsors Keep records of as many things as possible Determine appropriate follow up to non-joiners Send Recognition Report to HQ

ARMA Spring Chapter Recruitment Campaign Your text here