Anywhere AnITime in 2009 Going Global with Mobile IT Andy Mulholland Global CTO

2 What happens if we put Business and Technology together? © Capgemini 2008Andy Mulholland 2 Shifting the focus …

3 What happens if we put Business and Technology together? © Capgemini 2008Andy Mulholland So against this background what is Mobility …. Any Device? A Service? A Smart Phone? A Capability? Technology? People? An application? Middleware? Cloud Computing?

4 What happens if we put Business and Technology together? © Capgemini 2008Andy Mulholland What can we achieve by using all of these technologies well? Case Study; Amazon from selling books to providing Business Platforms and Technology Resources BUT now to the next stage! The Kindle (it kindles your interest) Unique Value Ubiquitous Connectivity Business Services Delivery Platform Pooled Technology Capacity

5 What happens if we put Business and Technology together? © Capgemini 2008Andy Mulholland Business Model + Technology Model = Innovation Case Study; Nike + From selling sports shoes to creating involvement and excellence around running Some facts;Sports Kit Sensor$291.3 million bought Nov. 2008Sports Band $59.5 million bought Total Sales worth$89 million and 1.8 million users August 2008; 800,000 people globally simultaneously run a 10km race in 26 cities Share of the Sports Shoe market; 2006 – 48% 2008 – 61% (12 month average)

6 What happens if we put Business and Technology together? © Capgemini 2008Andy Mulholland Internet Mesh and Cloud Computing; the next technology enabler Technology Stack Numbers Involved – Systems and Users The Calculating Computer The Programmable Mainframe The Application Mini Computer The Information PC Network People & Collaboration Internet + Web + Mobility = Cloud Computing

7 What happens if we put Business and Technology together? © Capgemini 2008Andy Mulholland So Where does Mobility fit to the Enterprise? Ubiquitous connectivity Services on demand Standardised Environments Unlimited computing power Thin clients Etc … Its Cloud Computing and Cloud Services!

8 What happens if we put Business and Technology together? © Capgemini 2008Andy Mulholland Its called Cloud Computing because; There is a lack of predetermined logical architecture as it thrives on Virtuality. This is Virtualisation taken to the next level, beyond just internal resources! Many more small services, in ever changing orchestrated processes, increasingly externally oriented with an uncertain demand pattern will drive the demand longer term = Cloud of Services = Everything as a Service, XaaS Short term the cost and flexibility will the dominant issue in cost controlled times = Software as a Service, SaaS = Processing as a Service =Storage as a Service Etc, etc Inside the Cloud is a Mesh of connections to Services of all types

9 What happens if we put Business and Technology together? © Capgemini 2008Andy Mulholland Private & Confidential. © Capgemini 2005 Apply a Services Governance Model – with the Business!Personalise An Individuals capability to choose their experience in how they wish to Interact and collaborate Differentiate A Managers capability to build locally unique differentiating capabilities both externally and internally Comply (ERP, etc.) Traditional Enterprise Applications with organised procedures and data integrity, keeping compliant business results Organise (SOA) Common, shared core processes that support each differentiated offer above, and connect to transactional IT applications below Loose Coupled Business Technology Tight Coupled Information Technology SOA the coupling layer between both Business and Technology Architecture Governance Model

10 What happens if we put Business and Technology together? © Capgemini 2008Andy Mulholland Business Model Innovation Reduce the cost of complexity Focus on maximising a few products Have less suppliers, force discounts Be 1 st or 2 nd in your categories Minimise change OPTIMISE the Procedure Sell more of Less Use collaboration Focus on flexibility to suit buyer Use multiple suppliers as a strength Be the sole supplier to your community Maximise events as opportunities OPTIMISE the market Sell less of More Pro-Active or Reactive Push Model Inter-Active Pull Model Threatened by Globalisation Enabled by Globalisation

11 What happens if we put Business and Technology together? © Capgemini 2008Andy Mulholland Introducing Business Technology running on Cloud Computing Web 2.0 The Web as a Platform Harnessing Collective Intelligence Data as the next Intel inside End of the Software release cycle Light weight programming models Software above the level of a single device Rich User Experience Enterprise 2.0 Services, not packaged software, with cost-effective scalability, control over unique, hard-to-recreate data sources that get richer as more people use them Trusting users as co-developers Harnessing collective intelligence Leveraging the long tail through customer self-service. Software above the level of a single device. Lightweight user interfaces, development models, AND business models Business Technology The combination of a new group of Technologies with new Business Capabilities that are used in a wholly different manner to IT and create value to external business opportunities rather than the role of IT to reduce costs of Internal administration and compliance. Called BUSINESS and not INFORMATION technology as its focus is on the Business Model and the Business Architecture alignment Tim OReilly 2004 to 2006 Prof. Andrew McAfee Harvard 2006 Forrester Research 2006 Technology Capabilities Business Use And Benefits Implementation

12 What happens if we put Business and Technology together? © Capgemini 2008Andy Mulholland And the result is… Think of all the relationships between the various elements of the car –Buy, Rent, Finance –Service –Repair –Tax –Insure –Police –Fuel –Directions –Hotels –Restaurants –Congestion –Parking Thats the Business Model – now think of the Technology Model And use Thats What Cloud Computing is all about!