Motivating young people to improve their literacy Jonathan Douglas Director National Literacy Trust When using this template be sure to change ‘save as type’ when saving to ‘Presentation’. This is the top option on the drop down menu.

Reading for pleasure matters

So… Extrinsic motivation supports social inclusion Intrinsic motivation supports social inclusion and mobility

Young peoples’ attitudes to being a reader

The professional challenge in this

How do you creative intrinsic motivation? Redefine the experience of literacy as something valuable and meaningful for those who don’t see it as relevant for their lives

Reading cultures?

Offer easy access on their terms

Make it social

Changing how we promote literacy Systems to audiences Solitary to social Linear to interactive

Jonathan. douglas@literacytrust. org. uk www. literacytrust. org Jonathan.douglas@literacytrust.org.uk www.literacytrust.org.uk www.readingforlife.org.uk Thank you!