Let’s Find a Partner through Matching App!! Kyoka, Mahora, Midori, Momoka, Yurina

Outline Introduction Definition of Terms Background Information More Chances of Finding Love Higher Satisfaction in a Relationship Efficiency Summary & Conclusion Outline

Definition of Terms Matching Service: Apps and online services which match people having a similar hobby or personality to find a partner for marriage (Love Hacks 2018).

Outline Introduction Definition of Terms Background Information More Chances of Finding Love Higher Satisfaction in a Relationship Efficiency Summary & Conclusion Outline

Background Information More process of falling love with someone About 80 percent of the dating app Pairs users are in their 20s or 30s (Japan Times 2018)

Increasing number of users Gokon Online matching service Marriage agency Nothing (Cyber Agent 2017) Matching party Aisekiya Lessons

Outline Introduction Definition of Terms Background Information More Chances of Finding Love Higher Satisfaction in a Relationship Efficiency Summary & Conclusion Outline

More Chances of Finding Love Factor Positive impact on chances Meeting people via online dating site 17% Meeting colleagues and friends of colleagues 16% Meeting friends of friends 4% Being set up by family members 1% (Daily Mail 2018)

More chances of finding partners ・more than 1/3 of users got partners ・8% of them got married!

(Cyber Agent 2017)

8 million (Pairs 2018 )

150,000 2014(2H) 2015(1H) 2015(2H) 2016(1H) 2016(2H) 2017(1H) 2017(2H) 2018(1H) 2018(2H) (Pairs 2018 )

Outline Introduction Definition of Terms Background Information More Chances of Finding Love Higher Satisfaction in a Relationship Efficiency Summary & Conclusion Outline

Higher Satisfaction in a Relationship ・Online dating services makes stronger marriages. ・⅓ of marriages begin online.

Online partners get higher satisfaction! . (The journal Proceedings of the National Academy of Sciences 2013 )

Figure: The Divorce Rate of Couples Who Met Online (The journal Proceedings of the National Academy of Sciences 2013 )

Outline Introduction Definition of Terms Background Information More Chances of Finding Love Higher Satisfaction in a Relationship Efficiency Summary & Conclusion Outline

6. Efficiency Time Don’t mind of place AI will narrow down choices Don’t care about later on days Money Cheaper than other ways Don’t need to go out

Don’t mind of place Matching service ⇔ Matchmaking party / introduction by someone →Use anywhere to choose dating partner (Rikunabi 2017)

AI will narrow down choices AI checks ... hobby, life cycle, resident place, ... etc. (Rikunabi 2017) →pick up people who matches well !!

Don’t care about later on days “I’m leaving now, because I don’t have interest on you.” (Sankei Biz 2017)

6. Efficiency Time Don’t mind of place AI will narrow down choices Don’t care about later on days Money Cheaper than other ways Don’t need to go out

Cheaper than other ways 1 . Matchmaking Party 2 . Citywide Matchmaking Party 3 .Marriage Party 4 . Matching Service (Qooton n.d.)

Most women don’t pay for matching app! 1 . all 2 . men 3 . women (HONOTE 2018) For Free!!

6. Efficiency Time Don’t mind of place AI will narrow down choices Don’t care about later on days Money Cheaper than other ways Don’t need to go out

Don’t need to go out Online service → Use anywhere Without Transportation expenses Participation fee ...etc.

Outline Introduction Definition of Terms Background Information More Chances of Finding Love Higher Satisfaction in a Relationship Efficiency Summary & Conclusion Outline

Summary & Conclusion More chance to find love on Matching App High Satisfaction No Need Money and Time Summary & Conclusion