Signs and semiotics.

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Presentation transcript:

Signs and semiotics

What is a sign? A knot in a handkerchief stands in for, substitutes sg. absent Umberto Eco: „A sign is what can be used to lie” a smile; (false) clues; symptoms

The structure of the sign Ferdinand de Saussure two aspects of the sign: signifier: material signified: the idea (+referent) Meaning = relationship between Sr and Sd

Kinds of signs 1: primary and secondary Anything may be(come) a sign a flower a stone or rock

Primary and secondary sign

Kinds of signs 2: the relationship between Sr and Sd icon – index – symbol

Kinds of signs

Kinds of signs 3: motivated and unmotivated arbitrariness

hieroglyphs

Chinese characters 2

Turin shroud

Pictograms

Edinburgh

Hic sunt dracones – Here be dragons

How do signs signify? Signs make up systems Meaning as difference (rather than correspondance) Meaning ~ value: chess set bill vs. pill bull pit meaning: result of a play of differences within the semiotic system

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