IDD Step 2 Alex Pawlikowski

Competitor Analysis 1. Yummly

Competitor Analysis 2. Taste Mate

Competitor Analysis 3. Cookbook Recipes

Competitor Analysis Common Features Unique Features Common Styles Search recipes Featured items Menu/categories Unique Features Shopping list(Yummly) “About us” page(Taste Mate) Voice command (Cookbook Recipes) Common Styles Name along top bar (2/3) Menu in upper-left corner Photos of food (featured items) Unique Styles Magnifying glass as “search” symbol (Yummly) Simple layout (Taste Mate) Themed categories (Cookbook Recipes)

Audience People learning to cook People wanting to try a new recipe People wanting to share their recipes with others

Audience Characteristics Male or female Living alone or with friends/relatives Inexperienced in culinary techniques Mostly aged 18-25 During or after secondary education

Audience Audience Goals Search for recipes Find ingredient list and preparation instructions Refer to app while preparing food item(s) Save select recipes in “favorites” Submit own recipes to app database

Audience Audience Tasks Search for recipes Find and select desired recipe Find ingredient list and preparation instructions Refer to app while preparing food item(s) Navigate through direction steps as needed Save select recipes in “favorites” Select item and add to folder Submit own recipes to app database Write ingredient list and directions, submit to app

Audience Audience Language Simple Easy-to-understand

App Main Goals App Goals & Tasks Educate new and inexperienced cooks Provide recipe storage and organization for both inexperienced and experienced cooks Allow for discovery of new preparation methods for users regardless of skill level

App Content Categories Home Search Search results Recipe Ingredients & Directions Saved recipes Recipe Ingredients Directions Submit recipe Enter Ingredients Enter Directions & Submit Confirmation