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Presentation transcript:

(include your name, your business name/logo/image of your product) Title Page (include your name, your business name/logo/image of your product)

My New Business Describe your new business and product (Intro)

The Market for my Business Your market defined and opportunity (who will buy your product?) Find out the groups of people or businesses which will buy from you Find out the ‘total number’ of people who could be sold your product/service Are there any trends in the market? Can you find out any future opportunities for your business? http://www.mplans.com/sample-marketing-plans.php#.VR-0GU1MvIU

SWOT Analayses Strength: Weakness: Opportunity: Threats:

Proposed target market segments (who will you target your products towards?) Age Income Gender Location Race/religion (if relevant) Job/occupation Education level Family size

Expected Demand Expected demand for your product (link to demand of similar, existing products/services, for this you will need to research sales of similar products)

Competitors Direct Competitor Location No of stores/branches Products sold

External Influences Political Economic Social Technological Legal There are many things that can affect how successful your business is: Trends – identify whether there are any technological advances, lifestyle changes or economic factors that could have an impact on your business’ success Legislation (laws) – are there any laws from the UK or EU that could prevent you from selling your product or where it can be sold? Political Economic Social Technological Legal Environmental

Marketing tactics How are you going to use the Marketing Mix (the 4 P’s)? What image do you want to create for your business?

Marketing research Method- How are you going to conduct research into your potential market (web research, questionnaires, interviews, focus groups, etc)? Scale – How much research are you going to conduct? Remember, the larger the sample, the more accurate you can be. Findings – What are the things you have found out from your research (e.g. price people are prepared to pay, services customers want, location)? Conclusions – Here you should write a summary of what you think overall about your findings. Include any other information that shows that yo.ur plan is likely to work

Sales forecasts These are your predictions of the level of sales you expect to achieve. This must be based on your research, and not just wild guesses. See the text book (pgs 430 and 431 for further information)

How you will measure the success of your marketing campaign Sales levels Stock turnover (the speed at which different items are sold) Customer satisfaction Enquiry/sales conversion rates

Useful resources http://www.mplans.com/ http://www.bplans.com/ http://www.marketingdonut.co.uk/marketing/marketing-strategy/your-marketing-plan/how-to-prepare-a-marketing-plan