Importance of Brands and Brand Management Chapter One Importance of Brands and Brand Management Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figure 1-1 World’s Most Valuable Brands of 2016 Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figure 1-2 Brand Functions in the Service of Consumer Goals Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figure 1-3 Challenges Faced by Brands Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press