Offering accessible public transport service in practice – benefits, obstacles and solutions Johanna Ervér, Stockholm Public Transport

In what context are we trying to offer public transport? The development of the Stockholm region The modern Stockholm citizen Health consciousness Complex market situation Possibilites through IT-development Media transparency Climate and energy demands New traffic concepts

What kind of needs are we trying to fulfill? The routine traveller The planner The occassional traveller The beginner

How can we find out if we are doing the right things? Customer satisfaction surveys Travel behaviour surveys Focus groups Accessibility panel

2019-05-14 What do we know? We know that we live in a world that is changing constantly. We know that travellers have different needs and we can’t really view travellers as a homogeneous group. We know that we have to shift from a mind set where we are just driving buses and trains to taking responsibilty for the travellers complete journey. We know that in order to make public transport attractive and accessible for our travellers we have to involve our travellers. Through market research. And using methodologies in a way that suits the people we are asking.