Guide to Seed Treatment Stewardship

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Presentation transcript:

Guide to Seed Treatment Stewardship Relaunch: Repackaging information Co-Messaging Graphic Social Push Relaunch gained traction: http://ncga.com/news-and-resources/news-stories/article/2017/04/five-steps-help-properly-steward-treated-seed http://www.westernfarmpress.com/seed-treatment/5-steps-treated-seed-stewardship http://seedworld.com/asta-reminds-treated-seed-stewardship/ http://seed-treatment-guide.com/

Seed Treatment Stewardship Follow the Basic 5: Farmer applicator graphics PSA Press Release Social Media Hashtag #Plant17 Public Service Announcements

Planter Demo Day Focus on link between innovation and sustainability ASTA, Association of Equipment Manufacturers, National Corn Growers Association More than three dozen officials from the USDA and EPA’s Office of Pesticide Programs Hands-on presentations and product demonstrations, including: seed treatments planting practices equipment innovations Focus on link between innovation and sustainability

Planter Demo Day –Social Media YouTube Video

Seed Treatment Communications Develop proactive communications Rapid response for studies and news items Distribute talking points and FAQ’s