Presentation Strategies Purpose Movement Color Visual communication is all the more important in an global community Technical writing is difficult and is much more effective when supported through visuals Clearly stated objectives out front “This is what I will do” Establish a central theme Layout and Design Color and what emotions it evokes

Purpose To Inform To Sell To Teach To Motivate To Persuade The shape of the entire presentation is affected by the original purpose Purpose equates to our OJECTIVE What are we trying to do Text and Graphics support Purpose Graphics are considered to be more persuasive on require less time Advancing the plot. Theater If the slide does not support the original purpose of the presentation it should not be included

Start with you last visual first Why start with the end? Your conclusion is the verbal description of your overall objective.

Visual Guide Visual must be readable Design on a half sheet of paper 8 to 1 rule (24pt) Practice Visual includes the text as well as graphics Half sheet keeps graphics and text from being too small The more information (too Busy) on a slide the less attention that is paid to it. It keeps you from overcrowding 8 to 1 eight times the height of the screen is the maximum distance for the audience to read small text (at least 24 point) 24 pt is considered small Handout more than you say Say more than you show Show it simply

Movement Controlling physical elements Eyes and their movement Building a sequence Creating an anchor, geometric shapes Directing eyes to specific areas Fonts Inflection Graphics convey messages that require more words than you want to place on the visuals In the absence of asking for direct participation The eye is the physical component of the audience that we can control Presentations that appeal to the audience’s eyes

Annual Costs 2002 2004 2006 2008 2010 $31,000 $61,000 $41,000 $55,000 $43,000 These are not columns They set up this way because of the temple that I used

Annual Costs 2002 $31,000 2004 $61,000 2006 $41,000 2008 $55,000 2010 $43,000 Make the anchor work This takes away the appearance of columns and helps read from left to right

2004 Objectives 30 % Market Share Increase 8 New Cities 16 New Stores

Data Where does the eye focus on all this data

Charts Too much information? Not well labeled on axis Take time to explain what we are looking at

MOVEMENT Controlling Physical Elements Eyes and their movement Building a sequence Creating an anchor, Geometric shapes Directing eyes to specific areas Fonts Inflection

INFLECTION WHAT IS THE BEST POSSIBLE WAY TO MAKE MY POINT?

COLOR Mood Interest Motivation Perception

COLOR Red Heightened emotion Black Finical Green Stimulates interaction Blue Conservative approach For text or backgorund Red to heighten emotion such as sails Black for what has already happened Green elicits participation Blus and yellow or white is easiest to read

Perception White reflects all the light back into the audience and is too distracting Black absorbs light and give a false sense of size

Presenting The room The audience Your voice

The Room Left side 45 degree angle Upstaging Stand on the left side to anchor your work 45 degrees with room (facing the corner) Square to the room is a power move Upstaging is placing something between your face and the audience Arm Looking down at the computer Back to the audience

The Audience Eye contact Our relationship with the audience is heightened by: Eye Contact The less you look at people the less effective you will be Gesture This becomes a way of inviting the audience in Phrase and Pause Giving you time to think We speak fast to make the time go by fast Allows for better transitions and consistent delivery Individuals

Your Voice Breath Projecting Rule of three Practice, Practice, Practice Practice in the classroom Get use to hearing your voice at a different level Our voice doesn’t project when facing the board Breathing Exercise on page 58 in the book People remember things in sets of three