Just For Men The challenge What we did The results Coombe

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Presentation transcript:

Just For Men The challenge What we did The results Coombe Just For Men wanted to target an image conscious male audience aged 20-54 to launch their new ‘Control GX’ men’s shampoo. What we did We distributed mirror and shower vinyl’s across our gym network to reach their target audience in a more personal manor at relevant and contextual touch points throughout the gym. The results The campaign reached 650,000 active and image conscious males, increasing consideration of purchasing from 23% to 33%, brand awareness from 5% to 23% and spontaneous ad recall from 4% to 23%. Environment: Health Club Media: Ambient Campaign: National