Media & YOU! Media Literacy

What is the media telling us and how closely are we listening? Our Big Question: What is the media telling us and how closely are we listening? Think for yourself!

Videos Take out a pencil and piece of paper to answer the video questions now!

Stop --- Watch Video Now! Media Minute Introduction: What is media anyway? (1:30mins): http://www.youtube.com/watch?v=bBP_kswrtrw “So what is media anyway?” Imagine a typical day in your life, and identify all the different kinds of media that are present.

Stop --- Watch Video Now! Media Minute: Media are constructions (1:31mins): http://www.youtube.com/watch?v=baftkjc5gKs Media are constructions “Think about a webpage, advertisement, or video, and identify all the parts in its construction. How are the parts put together and what is the goal of the creator? (show next slide for students to answer this question)

Magazine Advertisement TV commercial BURGER KING TV COMMERCIAL EAT LIKE SNAKE (1:00mins): http://www.youtube.com/watch?v=zAwc j6d8XTQ “Think about a webpage, advertisement, or video, and identify all the parts in its construction. How are the parts put together and what is the goal of the creator?

Stop --- Watch Video Now! Media Minute: Each medium has a unique aesthetic form (1:30mins): http://www.youtube.com/watch?v=d76X-uCy7No Each medium has a unique creative form “Think of a message you want to communicate to a specific audience. Choose the media (or combination of media) that will help you get the best results.

Which medium would work best for these messages? TV, Radio, Magazine, Internet, Newspaper, Billboards, Flyers, Brochures, Cell phones, etc….

Stop --- Watch Video Now! Media Minute: Audiences negotiate meaning (1:31mins) http://www.youtube.com/watch?v=goyXz1VmhWA Different media will react differently to different media construction “Think of an advertisement, website, or social networking message. Identify how different people might react differently to it.

React to this! “Think of an advertisement, website, or social networking message. Identify how different people might react differently to it.” How might teen boys react to this ad? How might teen girls react to this ad? How might parents react? How might grandparents react? How do you react to this ad?

Stop --- Watch Video Now! Media Minute: Media have commercial implications (1:31mins): http://www.youtube.com/watch?v=RdkH0GwJy6A Media have commercial implications “Think of any ad, online video, article, or website. Who is behind the message and why are they communicating it?”

“Think of any ad, online video, article, or website “Think of any ad, online video, article, or website. Who is behind the message and why are they communicating it?” New Old Spice TV Ad 2014 - Mom Song 60 (1:10mins): http://www.youtube.com/watch?v=8M-sAPobpfY

Stop --- Watch Video Now! Media Minute: Media have social and political implications (1:32mins): http://www.youtube.com/watch?v=YZi6s22yktw Media have social and political implications “Think about ads, articles, or websites, that influence positive (or negative) social or political change.”

Does this website influence change? “Think about ads, articles, or websites, that influence positive (or negative) social or political change.” Does this website influence change?

Your Turn Choose a media text (magazine ad, video, commercial, etc...) and deconstruct it using the hand out "Key Media Questions and Concepts -- Analysing Media Texts" BLM 14