MARKET SHARE GROWTH CEASA 2018

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Presentation transcript:

MARKET SHARE GROWTH CEASA 2018 April 2019

Australians leave home each day Out of Home (OOH) growth is second to online Category 2018 Total Revenue ‘000s* % Change (2018 on 2017) Online 7,197,700 12.1% OOH 927,176 10.8% Radio 1,191,959 3.6% Print 1,899,460 1.8% Cinema 129,750 0.2% Television 3,627,425 -2.5% Total 14,973,470 6.0% *Total revenue and Online excludes revenue received for Online Classifieds. Print includes both Print Media and In Print Media Digital Total market growth was 6.0% OOH achieved second best growth in the market with a 10.8% increase. This is the same position it has held since 2016. Online recorded the highest growth with 12.1% Radio recorded the third highest growth with 3.6% Print recorded growth with 1.8% as a result of growth of In Print Media Digital revenue Cinema recorded a slight increase of 0.2% Television recorded a decline in revenue in 2018 9 in 10 Australians leave home each day Sources: CEASA 2018 Annual Report released April 2019, based on revenue excluding Online Classifieds

Australians leave home each day OOH increases market share - A 10.8% increase in revenue sees OOH increase market share to 6.2% year on year 9 in 10 Australians leave home each day Sources: CEASA 2018 Annual Report released April 2019, based on revenue excluding Online Classifieds

Australians leave home each day OOH’s market share increase continues the trend - OOH has consistently increased its share of revenue since 2009 9 in 10 Australians leave home each day Sources: CEASA 2018 Annual Report released April 2019, based on revenue excluding Online Classifieds

Anatomy of Out of Home