Start Small 500-1500 Homes Be Consistant List Just Solds on Back not front of card Rotate CTA vs. Branding Bigger the better… Social Proof Brochure twice a year Market Updates once a month

Behind The Numbers 20 Week Campaign 500 Mailers @ $79.90 x 10 = $800.00 Cost To Mail 5,000 Cards

Behind The Numbers 20 Week Campaign 5000 Mailers @ $580.00 Cost To Design 5,000 Cards

Behind The Numbers $800.00 $580.00 Total: $1,380.00

Behind The Numbers 7% (500 x 7% = 35 Potential Sales California Home Ownership Turnover Percentage 7% (500 x 7% = 35 Potential Sales 10% Return = 3.5 Homes Sales

Behind The Numbers 3.5 x $380,000 = $1,330,000 x 2.75% = $36,575 GC Commission Breakdown: 3.5 x $380,000 = $1,330,000 x 2.75% = $36,575 GC

Behind The Numbers 1,000 Homes = $73,150 GC 2,000 Homes = $146,300 GC