Ooh Delivers more Source: Building the Case for Outdoor, Mediabrands 2012 5,033 respondents oma.org.au moveoutdoor.com.au The conversation is about so much more than reach these days. The Mediabrands study of the role of Outdoor showed exceptional versatility. As well as driving Awareness, the study proved that Outdoor also drove Desire and Trial. Source: Building the Case for Outdoor, Mediabrands 2012 – 5,033 respondents. The results used in that analysis came from The Mediabrands’ Connection Panel which measures the media consumption and attitudes of 5,000 Australians towards different touch points. The Connections Panel is representative of all Australians aged 14 – 54 and measures how people feel about 69 touch points (media opportunities both paid and unpaid) and what role those touch points play. Awareness Education Desire Seek More Trial Transaction Commitment Involvement Recommendation