About Us Founded in 2010 Independent Our Philosophy One page per school Alphabetical order Can’t buy position Can’t buy extra space Parent centric.

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Presentation transcript:

About Us Founded in 2010 Independent Our Philosophy One page per school Alphabetical order Can’t buy position Can’t buy extra space Parent centric Free to end user Answers FAQs

Catholic Schools Guide: Themes 2010: Gender Education 2011: Social Justice 2012: Technology & Innovation 2013: Faith & Spirituality 2014: Achieving Excellence 2015: Future Leaders 2016: The Digital Classroom 2017: Sustainability & The Environment

Catholic Schools Guide: Partnerships Caritas / Project Compassion Corporate citizenship programs Australian Catholic University Guest Feature Writers

Catholic Schools Guide: Print Printed in Australia – Ellikon – 55,000+ units High end glossy publication – laminate finish 12 month life span Complimentary graphic design open day listing; maps display showboard for reception

Catholic Schools Guide: Distribution Every destination mailed a personal copy February via courier 40,000 units to 250+ Catholic primary schools 15,000 units via sets of 25 to: 200+ early learning centres 200+ state gov’t schools 250+ parishes churches 65+ libraries 50+ bookshops, medical centres etc

www.catholicschoolsguide.com.au

Private Schools Google Rank www.catholicschoolsguide.com.au Search Term Avg. Mnthly Searches CSG Google Rank Private Schools Google Rank catholic schools melbourne 260 3 34 catholic colleges 210 8 - catholic schools nsw 5 67 catholic schools adelaide 170 10 catholic schools sydney 6 106 catholic high schools 140 4 catholic schools victoria 85 catholic high schools sydney 110 7 best catholic schools in melbourne 70 13 catholic high schools melbourne catholic secondary schools melbourne catholic school fees 161 catholic girls schools melbourne 50 1 catholic secondary schools

Catholic Schools Guide: Traffic Reports

Catholic Schools Guide: Benefits “Whole is greater than the sum of its parts” (reflected in cover) Lifts the overall proposition Attracts Catholics at Gov’t and Independent schools Competes against the independents Creates confidence & reinforces selection Engages parents Engages alumni Meets parents expectations – for them Distribution model - large footprint into target demographic One all inclusive price

Catholic Schools Guide: New Initiatives Social Media New Facebook Launched – 400+ Twitter in 2017 News Feed – published twice weekly New Competition for 2017 Promoted via a radio campaign & Facebook New Blog 1,000 flyers

Roadmap to Today Alumni Engagement Plans Marketing Plans Capital Campaigns Fundraising Plans Brand & Style Guides

Current Philanthropic Programs Siena College: Capital Appeal Melbourne Cricket Club: Bequest Program Sacred Heart Mission: Capital Appeal, Major Gifts and Bequests Barwon Health Foundation: Major Gifts Geelong Football Club: Capital Appeal & Members Ask