VERSACE Done by: Enad AL-qadi.

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Presentation transcript:

VERSACE Done by: Enad AL-qadi

VERSACE ICON

  versace:is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. The main collection of thebrand is Versace, which produces upmarket Italian-made ready-to-wear and leather accessories, while other diffusion lines are Versace Collection (mainly in the US),  The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in Rome that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back. He hoped his company would have the same effect on people. The Versace brand is known for its innovative designs having symbolic flashy prints and bright colors.The company announced in 2018 that it would stop using fur in its collections.On September 25th 2018, Michael Kors announced their intention to acquire all outstanding shares in Gianni Versace S.p.A for $2.12 billion (USD

Founder:gianni versace founded: 1978;40 years ago headquarters: italy ,milan key people : gianni versace(founder) santo versace(chairman) jonathon akeroyd(ceo) donatella versace(design director) number of employees:1500

revenue:IncreaseEU€669 million (2016) (EU€635 million (2013

In 1972, Gianni Versace designed his first collections for Callaghan, Genny, and Complice. In 1978, the company launched under the name "Gianni Versace Donna. The first Versace boutique was opened in Milan's Via della Spiga in 1978.Versace was one of the few independent designers who was in control of everything about the brand, from designing to retailing. In 1982, the company expanded into the accessory, jewelry, home furnishing, and china industries. In 1993, Donatella Versace created the "Young Versace" line as well as "Versus.History:

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