Pam Beesley VP of Sales Michael Scott CEO David Wallace Advisor Ryan Howard CTO.

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Presentation transcript:

Pam Beesley VP of Sales Michael Scott CEO David Wallace Advisor Ryan Howard CTO

ProblemPivotSolutionModelEcosystemMarketApp.

ProblemPivotSolutionModelEcosystemMarketApp. Paper is too expensive Paper companies are too big to help the little guy.

ProblemPivotSolutionModelEcosystemMarketApp. Sell the same paper at lower prices Spoke with 10 offices: they loved it Cant compete on price and be profitable Reusabl e Paper Discovery: Marketing firm want paper that has properties of a whiteboard…

ProblemPivotSolutionModelEcosystemMarketApp. Reusabl e Paper Called 10 marketing firms Positive feedback: Willing to pay $200 for 30 sheets Dwight Marketing Halpart Media How will this process work?

ProblemPivotSolutionModelEcosystemMarketApp.

ProblemPivotSolutionModelEcosystemMarketApp. Sell the same paper at lower prices Spoke with 10 offices: they loved it Cant compete on price and be profitable Reusabl e Paper Discovery: Marketing firm want paper that has properties of a whiteboard… Ink Cartridg e $45 Asked about methods Special Markers $10

$40 M.S. Paper Co. $20 ProblemPivotSolutionModelEcosystemMarketApp. Products Key Partner Revenue Stream: $200/30 sheets ($6.67 per sheet) $45/cartridge refill and $5/pen pack Competition Direct Delivery FedEx Customer Segmentation $0.10 Cost of Paper $20.00 Cost of Cartridge Patent (Ink and Paper) $10,000 Sales Team $67 $245

Business Model Revenues Cost of Goods Gross Profit Margin Sales and Admin Earnings $245 $20.10 $ (92%) $60 $164.90

ProblemPivotSolutionModelEcosystemMarketApp.

ProblemPivotSolutionModelEcosystemMarketApp. TAM 6 TAM 6 Global # of companies 900,000 $2.2 Billion SAM $28 Million US # of Ad and Marketing Firms 116,356 Target $5.7 Million Innovative 23,000 Apex $140K 574 based in NY This number nearly doubles when you consider casual users! Sell of Pens in stores will generate an additional $500K in revenue