Minds-On Unscramble these words: ieuadglo yatviict nesonnoctiv rmceaa sthso coevi roev iuuneq uotdpcr aogsnln gool cpea rttyih oedcsns cpka thso laegn ideceuna

How would you make that advertisement better? Learning Goals To know what makes a good advertisement. To understand how to explain why an advertisement is effective or ineffective. To be able to explain what the director should do to improve the advertisement. Conventions; Evaluate; Effective; Audience

To know what makes a good advertisement. What do you think makes a good advertisement? In your groups, I want you to brainstorm your ideas of what makes a successful advertisement. In other words, when you watch TV, what helps you remember a advertisement? Leader Manager Speaker Supporter Note-Maker Conventions; Evaluate; Effective; Audience

In your groups, you will explain why the advertisement is good and bad In your groups, you will explain why the advertisement is good and bad. One point each. http://www.youtube.com/watch?v=n4YdFzQomkI http://www.youtube.com/watch?v=Xi5icTfuf3I http://www.youtube.com/watch?v=t9mxon4txFQ http://www.youtube.com/watch?v=y9ajRIgTJNA

Conventions; Evaluate; To understand how to explain why an advertisement is effective or ineffective. To be able to explain what the director should do to improve the advertisement. Evaluation Which advertisement did you like the best? Why? (For example, better use of conventions? Attracts your interests better?) How would you improve the other advertisement to attract your attention better? [3-4 sentences] How would you start answering this question? Let’s make a sentence starter. Conventions; Evaluate; Effective; Audience

Conventions; Evaluate; To understand how to explain why an advertisement is effective or ineffective. To be able to explain what the director should do to improve the advertisement. Let’s go through the rubric. Use this time to start working on your good copy of your advertisement analysis. Then you will self-edit your work. Success criteria: -Write in the present tense -Use transitional devices (e.g., however, therefore, furthermore, also, etc. -4-part camera shot analysis -Evaluate the advertisements -Editing checklist 21-minutes Conventions; Evaluate; Effective; Audience

Use the writing frames to complete the task... Learning Goals To know what is happening in the advertisement and what the advertisement is selling. To understand why the director chose a specific camera shot. To be able to analyze the possible effect a specific camera shot has on the target audience. http://www.youtube.com/watch?v=n4YdFzQomkI http://www.youtube.com/watch?v=Xi5icTfuf3I http://www.youtube.com/watch?v=t9mxon4txFQ http://www.youtube.com/watch?v=y9ajRIgTJNA Camera Shots; Conventions; Describe; Target Audience