Chapter 11 – Social Media Information Systems Sections Q1-Q4 Skip Section Q5
Define e-commerce and important types of e-commerce. Know the benefits of e-commerce and how e-commerce is different from traditional business transactions. Understand the implications of the Long Tail Theory.
Merchant Business-to-Consumer (B2C) Business-to-Business (B2B) Business-to-Government (B2G) Nonmerchant Consumer-to-Consumer (C2C)
Interactive Marketing Storefront Web Store Portal
global reach 24/7 service disintermediation mass customization value-added services
Knowing status of transaction Finding the product Buying a product examined only virtually Trusting a seller known only virtually Contact between buyer and seller between transactions
Simulate in-store experience Second Life Fashionista layer_embedded#
Adidas American Apparel
Virtual Communities Blogs Social Networking Sites (UGC) Facebook Twitter Flickr YouTube
Update regularly Let customers contribute Avoid direct advertising
Standards for common business documents
000327Chicago Office Supply 1411 E. Michigan Chicago IL Michigan Ave. Chicago IL Your Truck Laser printer toner cartridge Rewritable CDs – box of Copier paper – box19.50
Chicago Office Supply 1411 E. Michigan Chicago IL Michigan Ave. Chicago IL Your Truck Laser printer toner cartridge Rewritable CDs – box of Copier paper – box 19.50
Chicago Office Supply 1411 E. Michigan Chicago IL Michigan Ave. Chicago IL Your Truck Laser printer toner cartridge Rewritable CDs – box of Copier paper – box 19.50
Chris Anderson, Wireds Editor in Chief
Amazon - "We sold more books today that didn't sell at all yesterday, than we sold today of all the books that did sell yesterday. Netflix – In aggregate, unpopular movies are rented more than popular movies. iTunes – A miss is just another sale with the same margins as a hit.
Internet allows businesses to tap into the Long Tail market. Lowering search costs could create a longer tail by increasing sales of hard to find products The Internet allows both lower prices and increased product variety.
Larger market overall Improved customer service Greater cultural diversity