Dua Lipa The challenge What we did The results Warner Music

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Presentation transcript:

Dua Lipa The challenge What we did The results Warner Music On the weekend of Dua Lipa’s debut album release, Warner Music wanted to target a young audience at the weekend when they're likely to be shopping. What we did Taking advantage of the weekend footfall peak, they ran a tactical weekend campaign on our D6 and iconic screens, using eye catching video content, in malls with an HMV to drive shoppers in-store. The results The album reached #5 in the UK album charts. Environment: Shopping Malls Media: Digital Campaign: National