TRESemmé The challenge What we did The results Heat Protect TRESemme wanted to encourage image conscious women to battle heat damage with their new heat protect product range. What we did Knowing gym goers are a highly image conscious audience and 50% are females, they utilised the D6 network to engage with their target audience in a creative manor and when they're focused on themselves and their image. The results The campaign helped TRESemme reach 900,000 females across the network in a creative and relevant context. Environment: Health Club Media: Digital Campaign: National