Overall Total % of TV-topics in Top 10 During Primetime

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Presentation transcript:

Overall Total % of TV-topics in Top 10 During Primetime 84% Overall Total % of TV-topics in Top 10 During Primetime Ad-Supported TV Accounted for Over 8 Of The Top 10 Trending Twitter Topics Through The Four-Week Time Period Ad-supported TV dominates the top social conversations on Twitter deeper into the night as more primetime shows and sporting events air 8:30p Total % of TV-topics In Top 10: 73% 9:30p Total % of TV-topics In Top 10: 86% 10:30p Total % of TV-topics In Top 10: 88% 11:30p Total % of TV-topics In Top 10: 88% Source: VAB custom analysis of Top 10 trending Twitter Topics each night (8:30p, 9:30p, 10:30p, 11:30p) aggregated during 4-week time period (9/24/2018 – 10/21/2018). Results include both “direct” and “related” TV topics. 1