Mattel & Channel 5 The challenge What we did The results

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Presentation transcript:

Mattel & Channel 5 The challenge What we did The results Bob the Builder The challenge To support the relaunch of Bob the Builder, Mattel wanted to reach children aged 2-5 and their parents in a fun environment. What we did Ran a 6-sheet campaign across playhouses nationally. The posters were situated in key areas in each centre to reach younger children and their parents. The results Mattel were pleased with the campaign, click here to see a video of vox pops from Gambado Chelsea. Environment: Playhouse Media: 6-sheets Campaign: National