Day 3 Outline Social media overview + trends Social media strategy Social media best practices Community management (responding to comments, driving engagement) Facebook Google Adword Twitter LinkedIn Pinterest Case Studies

Strategy Ensure Social Goals Solve Challenges Focus on Networks That Add Value Create Engaging Content Identify Business Opportunities Through Social Engage Instead of Ignore Track, Improve and Market Your Efforts

Best Practice Set Measurable Goals for Each Social Media Network Check Out the Competition Choose the Best Social Media Platforms for Your Business Prioritize Quality Over Quantity Originality vs. Saying What Everyone Else Says Qualified and Experienced Decisions Shout-Out and Give Thanks

Community management Answer Questions Bring People to Your store Through Social Media Cultivate Stories on How Customers Use Your Products and Services Divide and Conquer – one brand per page Elicit Responses Generate Your Content Strategy Over Time Honesty is Still One of the Best Policies

Understand Facebook Post EdgeRank is the Facebook algorithm that decides which stories appear in each user's newsfeed. The algorithm hides boring stories, so if your story doesn't score well, no one will see it. The first thing someone sees when they log into Facebook is the newsfeed.

How to score high in edge rank Comment Shares Likes Thank people who like your post by mentioning their names

Personal facebook account Personal use Interaction with friends Limited to 5000 friends

Facebook Page Various topics and informational usage Interaction with customers Unlimited reach Decide your URL Pin

Facebook Shop - New Setup your shop Describe your Store

How to create an engaged shop Don't just add products to your shop, share them on your Page timeline regularly. Adding a product to your shop is not the same as sharing it to your Page timeline. Once you've uploaded a new product, consider sharing it on your Page timeline to make your customers more aware of it. It's the only way to make your products eligible to show up in your customers' News Feeds. Learn how to add a product to your shop and share it on your Page's timeline. Don't just share your products, add content. To make posts about your products stand out, add content and context to them. Are you sharing this product for a specific reason (ex: a sale)? Make sure you include that in your post so your customers understand. Boost your products. Boosting a product is an effective and inexpensive way to get it more exposure through an ad. You can spend as much or as little as you want on a boost.

Pin to top You can use a pinned post to build your fan base and/or your email list. Offer something of value in exchange for the Like or a fan’s name and email. You can also pin something on your page that you want first-time visitors to see first. Because the default landing tab is no longer an option, a pinned post can act as a welcome mat for first-time visitors Images stand out on Facebook more than any other media, so consider adding an image to your pinned post. The ideal size for pinned images is 404 x 404 pixels.

Who liked and did not comment Get their names Thank them Thanks for the likes in the comment

Leverage website visitors Like on pages Like on product Share product

Facebook advertising Share in groups Optimize for Peak Posting Time Schedule Posts Ahead of Time Avoid Short URL’s Manually Upload Your Photos Use Facebook to Grow Your Email List

Google Adword Hands-0n