ROSE BOWL STADIUM LICENSE AGREEMENT WITH LIVE NATION FOR JAY Z & BEYONCE CONCERT AUGUST 2, 2014

APPROVED DISPLACEMENT EVENTS EVENTS – 100 th Rose Bowl Game – January 1 st – BCS Championship Game – January 6 th – Autism Speaks – April 26 th – AmericaFest – July 4 th – International Soccer Manchester United vs. LA Galaxy – July 23 rd – Two (2) Eminem & Rhianna Shows – August 7 th & 8 th – Three (3) One Direction Shows – September 11 th, 12 th, 13 th – Six (6) UCLA Games – Possible Pac 12 Championship Game – December 6, 2014

POTENTIAL CONCERT AUGUST 2, February 10 th City Council Meeting Approval of 18 displacement events maximum Would need to return for approval if it were to occur Jay Z & Beyonce concert would be the 18 th event of the calendar year (assuming Pac 12 Championship Game occurs)

POTENTIAL CONCERT, AUGUST 2, 2014 CONTINUED… 4 RBOC expects to net approximately $2.4 million off non-football events Will need to provide additional resources due to increased activity Reason for this increase of events is concerts Artists teaming up to produce one show Four (4) shows in past year at Rose Bowl Stadium (Justin Timberlake/JayZ ; Eminem/Rhianna; Beyonce/JayZ) Ability to market direct to fans due to social media & access to fan clubs Renovation project success

Requested Action 5 Findings need to be made to allow 18 th event due to Arroyo Seco ordinance Additional event represents a unique opportunity that will enhance the stature of the Rose Bowl Stadium Revenue generating potential from additional event justifies its consideration Anticipated that this event will not create undue conflicts with Arroyo Seco activities taking place at the same time Event does not impose undue adverse impacts on the surrounding residential area

RBOC INPUT FROM RBOC Comments from 4-21 meeting Priority should be on event management and resources needed to be provided in recognition of increased activity Neighborhood management also needs to be top priority given increased activity in 2014 Events before RBOC are tremendous opportunity and long term success is attainable. If this means more expenditures need to occur to assure top event management, strongly encouraged