How Twitter can be used to Promote Government Information

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Presentation transcript:

How Twitter can be used to Promote Government Information A Little Bird Told Me How Twitter can be used to Promote Government Information Sonnet Ireland Head of Federal Documents University of New Orleans DLC 2011 @feddocs @sonnetireland

Federal Documents Department Earl K Federal Documents Department Earl K. Long Library University of New Orleans UNO opened in 1958; located in New Orleans Became a depository in 1963 and began receiving documents in 1964 91% selection We began tweeting in March 2009

What is this “Twitter” you speak of? Twitter is a microblogging tool—a site that gives you 140 characters to express yourself It is perfect for sending out succinct comments and even links “Twitter is a real-time information network that connects you to the latest information about what you find interesting.”

And you’re doing what with it? We are tweeting digital government documents Between the hours of 8am and 8pm Central, a tweet goes out every 2 hours with the name of a document and the link to it That’s seven documents a day; 49 a week

Why? To spread the information around Our account reaches over 300 followers; when one of those followers retweets or “favorites” a tweet, it then spreads to all of their followers, and so on With millions of users on Twitter, we are greatly expanding our impact

How do you have time for this? Once a week, sometimes once every other week or so, we go to the GPO catalog and find new digital documents to share. We log in to SocialOomph and get several weeks worth of tweets out in about an hour

Step 1: Getting the Links Go to catalog.gpo.gov Click on New Titles Scroll down to New Electronic Titles Click on the time span you want Then begin the process of copying/pasting

Step 2: Scheduling the Tweets Log on to SocialOomph.com (create an account if you don’t have one…it’s free) Click on Schedule New Update Paste the title, then paste the link Check the length and shorten the title and/or url if necessary Set the date and time and click Submit

Demonstration

Do I have to do this with Twitter? Not at all! You can use Twitter to… Promote physical documents and resources in the library Promote a blog about government information Spread awareness about endangered documents

Seriously…does anyone even notice? Actually, yes. Quite a few of our tweets have been marked as favorites or retweeted by other librarians and libraries. We’ve even received this honor from the American Library Association (@ALALibrary) and the Law Library of Congress (@LawLibCongress).

What else are you doing with Twitter? We have also launched Tweet-a-Librarian at UNO; we basically answer reference questions via Twitter. We also use Twitter to promote blog posts and library events

Questions? Sonnet Ireland http://www.linkedin.com/in/sonnet sebrown3@uno.edu @sonnetireland @feddocs