Nonprofit PSA Fundamentals Paul Clarke Nonprofit Resource Center Access Fort Wayne 23@4: January 2012 A SpringBoard program for Get on Board

About the 23@4 Launched 2009 Least you need to know Resources for further assistance

About SpringBoard January: Nonprofit PSA Fundamentals February: Founder’s Syndrome March: Nonprofit Lifecycle? April: Recruit & Orient May: Engaging Young Leaders SpringBoard! is a series of five programs to help your board recruit, retain and engage a new generation of board members. Our 2012 spring 23@4 programs make up the SpringBoard! series as part of our Get on Board collaboration with YLNI. Registration is required for each program and will open 30 days prior. Materials will be posted when shareable.

Why Public Service Announcements? Get on Board Video library Marketing Resources Endless Possibilities

Why Access Fort Wayne? 30 years Guides Local audience Central clearinghouse Equipment Capacity

6 Things First Assign key person Think: Audience Shorten the message Determine Message Consider visuals Write your script

The Experience Point Person Timeline Editing Planning Meeting w/ Access Fort Wayne Production

Access Fort Wayne Your YouTube Local media outlets Local blogs