Brands & Advertising Unit 1 Notes

ADVERTISING: Any paid form of non-personal presentation of ideas, goods, or services

BRAND/COMPANY LOYALTY: Customers' allegiance to a particular brand or company

COMPANY MARK/LOGO: A distinctive symbol, design, or group of letters that is seen but cannot be spoken

Trademark: LANHAM ACT: Federal law that provides trademark protection; specifies proper procedures for registering trademarks Usually an identifying device that is more visual than verbal, although it may combine words and symbols, or it may be a created or a uniquely spelled word. Examples: Levi Strauss, Smith Brothers, General Electric, or Cadillac.

SLOGANS They're Grrrreat!!! A sentence or phrase designed to implant in the mind of the reader a positive attitude toward the product, service or company being advertised. They're Grrrreat!!!

Entrepreneur 1.A person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk. 2.An employer of productive labor; contractor.

NAME THAT COMPANY!!! "Buy it. Sell it. Love it."

NAME THAT COMPANY!!! "Do you have the bunny inside?" Energizer

NAME THAT COMPANY!!! Sony Playstation "Live in your world, play in ours." Sony Playstation

NAME THAT COMPANY!!! "No battery is stronger longer." Duracell

NAME THAT COMPANY!!! "Can you hear me now? ...Good!" Verizon

NAME THAT COMPANY!!! Calvin Klein "Between love and madness lies Obsession." Calvin Klein

NAME THAT COMPANY!!! "Just do it" NIKE

NAME THAT COMPANY!!! "M'm! M'm! Good!" Campbell's Soup

NAME THAT COMPANY!!! "Once you pop the fun don't stop." Pringles

NAME THAT COMPANY!!! “It does a body good." Milk

NAME THAT COMPANY!!! "Obey your thirst" Sprite

NAME THAT COMPANY!!! 588-2300… 773-202-5262

NAME THAT COMPANY!!! Do the “Advertising” Worksheet in your Unit 1 Packet You may work in Groups