Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines speed, precision and skill. Using the fastest, most agile and lightweight racing planes, pilots navigate a low-level aerial track made up of air-filled pylons, flying at speeds reaching 370 km/h (230 mph) while withstanding forces of up to 12G. Touching down in eight cities worldwide in 2010, each Red Bull Air Race is unique. From the heart of the city to the open countryside, over land or water, spectacular backdrops and jaw-dropping action guarantee that spectators experience one of the most innovative and exciting new sports around today. INTRODUCTION 2

broadcasted in over 180 countries* over 400 million media recipients* on-site spectators - average per race 108 million TV media platform value* official World Championship supervised by the FAI (Fédération Aéronautique Internationale) extensive Above- and Below-the-line campaigns promoting each race - average net media spending of FACTS AND FIGURES 3 evaluated by the independent media research institute IFM International Media Research *based on 19 key markets in the year 2009

PILOTS 4 15 Competitors from 13 nations the worlds best race pilots representing numerous aerobatic World and European championship title coping with up to 12 G in the race track

RACE CALENDAR

6 GLOBAL

TEAM PARTNER 7 Partner of one Team during whole season Content & Communication integration on RBAR website, advertisement in RBAR magazine right to use RBAR content for sales, brand and product promotion Branding & Sales primary branding of one aircraft exclusive branding of the corresponding team hangar primary branding of the teams pilot (overall, cap) exclusive branding of the pilots helmet spots on Video Walls promotion right and area within the Public and Race Club area Hospitality & Experience twenty 2-day tickets Race Club for each race right to use tickets for incentive programs and promotions right to purchase Hospitality tickets and merchandising articles at special price conditions VIP Pit Lane Walk Meet & Greet with pilot

TEAM PARTNER

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TEAM SUPPORTER 10 Supporter of one Team during whole season Content & Communication integration on RBAR website, advertisement in RBAR magazine right to use RBAR content for sales, brand and product promotion Branding & Sales secondary branding of one aircraft or exclusive branding of the pilots helmet branding of the pilots overall sleeves co-branding of the team wear spots on Video Walls promotion right and area within the Public area ( ) Hospitality & Experience ten 2-day tickets Race Club for each race right to use tickets for incentive programs and promotions right to purchase Hospitality tickets and merchandising articles at special price conditions Meet & Greet with pilot

TEAM SUPPORTER 11

12 NATIONAL

PRESENTING PARTNER 13 Presenting Partner New York 2010 USD Content & Communication exclusive presentership of the Red Bull Air Race in New York 2010 integration as presenting partner within event communication campaign integration on RBAR website, advertisement in RBAR magazine right to use RBAR content for sales, brand and product promotion Branding & Sales exclusive branding of one Floating Barge branding of the corresponding Air Gate (value: USD ) primary branding of the price giving Podium Backdrop primary branding of all Video Walls on-site spots on Video Walls promotion right and area within the Public and Race Club area optional upgrade Hospitality & Experience twenty 2-day tickets Race Club | four 2-day tickets High Flyer Lounge right to purchase Hospitality tickets and merchandising articles at special price conditions right to use tickets for incentive programs and promotions VIP Pit Lane Walk Meet & Greet with pilots

TEAM PARTNER 14 Partner of one Team in New York 2010 USD Content & Communication integration on RBAR website, advertisement in RBAR magazine right to use RBAR content for sales, brand and product promotion Branding & Sales primary branding of one aircraft exclusive branding of the corresponding team hangar (value: USD ) primary branding of the teams pilot (overall, cap) exclusive branding of the pilots helmet spots on Video Walls promotion right and area within the Public and Race Club area optional upgrade Hospitality & Experience twenty 2-day tickets Race Club right to use tickets for incentive programs and promotions right to purchase Hospitality tickets and merchandising articles at special price conditions VIP Pit Lane Walk Meet & Greet with pilots

TEAM SUPPORTER 15 Supporter of one Team in New York 2010 USD Content & Communication integration on RBAR website, advertisement in RBAR magazine right to use RBAR content for sales, brand and product promotion Branding & Sales secondary branding of one aircraft exclusive branding of the pilots helmet (value: USD ) branding of the pilots overall sleeves co-branding of the team wear spots on Video Walls promotion right and area within the Public area optional upgrade Hospitality & Experience ten 2-day tickets Race Club right to use tickets for incentive programs and promotions right to purchase Hospitality tickets and merchandising articles at special price conditions Meet & Greet with pilot

ADDITIONAL/SINGLE ASSETS 16 Air Gate including Floating Barge * Floating Barge * * costs per race including production costs

ADDITIONAL/SINGLE ASSETS 17 Naming and co-branding right Your Brand Race Club * Grid Stand Sideseach side: 9.000* * costs per race including production costs

ADDITIONAL/SINGLE ASSETS 18 Grid Stand Flapseach side: 7.500* Co-Branding of all Video Walls * Promotion right and area * * costs per race including production costs

High Flyer Lounge exclusive, 5-star hospitality area with superior viewing, gourmet menu, waiting service and VIP ambiance Business Race Club hospitality area for large corporate groups with reserved seating, dedicated hostesses, front-row viewing, open buffet and corporate branding options Race Club hospitality area with the most entertaining and relaxed atmosphere, front-row viewing, limited seating and open buffet with a wide selection of food and beverages HOSPITALITY 19

SPONSOR BENEFITS greatest show on earth use platform for most valuable advertising space and worldwide attention largest live spectator sport in the world stimulate sales, trials and usage broad portfolio of international brands build-up network with co-sponsors well differentiated target groups within top-class hospitality areas entertain your clients and customers media flights, pit lane walk, meet & greet provide unique VIP experiences broadcasting in more than 180 countries achieve sustainable and safe media impact unique and exclusive branding & activation assets create brand awareness and visibility comprehensive content rights global usage of Red Bull Air Race content (footage & pictures) Become a credible part of the Red Bull Air Race World Championship:

CONTACT Red Bull Air Race GmbH Markus Schubert Petersbrunnstr Salzburg Austria Phone: Mobile: Red Bull Air Race GmbH Name Adress Phone: xxx Mobile: xxx

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