MAXPREPS.COM | A CBS COMPANY 1 GET CONNECTED The #1 online resource for high school sports MAXPREPS.COM | A CBS COMPANY

2 GET CONNECTED Other companies have tried to cover high schools sports on a national basis and failed. MaxPreps has it figured out. - Gary Kicinksi, USAToday.com TO A VALUABLE AUDIENCE OF HIGH SCHOOL ATHLETES, THEIR FAMILIES, AND FANS with Americas Source for High School Sports We are the brand in high school sports.

MAXPREPS.COM | A CBS COMPANY 3 WHY WERE THE BRAND IN HIGH SCHOOL SPORTS 20,000 Coaches and growing 1.6 Million Athlete profile pages and growing 6 sports and growing Only full, comprehensive, vertical and horizontal purveyor of high school sports in America…the first TRUpreps community to compliment MaxPreps Multi-platform opportunities like NO ONE ELSE 2005 Jenks vs Union State Championship game, Tulsa, OK

MAXPREPS.COM | A CBS COMPANY 4 Get connected: TO every athlete; not just the elite athletes THROUGH 6 interscholastic high school sports and growing BY the association of the schools and athletes most trusted resource, THE COACH WITH integrated programs like the MaxPreps National Game of the Week presented by Nike and the Army National Guard Tour of Champions THROUGH sponsorship opportunities that reach the most powerful, influential, and hard to reach audience in America, teens HOW WE CONNECT YOUR COMPANY TO THE BRAND IN HIGH SCHOOL SPORTS

MAXPREPS.COM | A CBS COMPANY 5 MaxPreps.com Demographics Male Male MaxPreps member database Male members ages 12 – % of all male members 44.7% of all members Male members ages 16 – % of all male members 25.9% of all members In 2006, Teens (ages 12-17) spent over $190 billion. Of those teens, 87% of them are online with about 21 million of them using the internet on a daily basis. MaxPreps provides advertisers the ability to seamlessly reach this valuable and elusive teen audience (12-17) across its multiple content delivery channels Index THE AUDIENCE Source: Google Analytics, Sept. 06-June 07; Comscore Media Metrix, November 2006; Mintel, 2006; The Pew Internet & American Life Project, OF THE BRAND IN HIGH SCHOOL SPORTS

MAXPREPS.COM | A CBS COMPANY 6 FALL WINTERSPRING SUMMER GET CONNECTED YEAR-ROUND SPORTS COVERAGE Source: National Center for Education Statistics; Maxpreps and NFHS.com

MAXPREPS.COM | A CBS COMPANY 7 ON THE GROUND MaxPreps is Americas #1 source for high school sports. GET CONNECTED TO A VALUABLE AUDIENCE OF HIGH SCHOOL ATHLETES, THEIR FAMILIES, AND FANS MAXPREPS.COM MAXPREPSTV TRU

MAXPREPS.COM | A CBS COMPANY 8 ONLINE Rapidly growing network of over 1.6 MM athletes, and 14 MM pages of content MaxPreps.com is the fastest growing website in the world of high school sports with 2.4 MM unique users and 45 MM page views per month The #1 online source for high schools sports with team schedules, scores, standings, rankings, photo galleries, video, and more. GET CONNECTED Source: Google Analytics, 2007; NFHS.com, Fall 2007 MAXPREPS.COM Unprecedented coverage of 7 MM athletes playing high school sports including football, boys & girls basketball, baseball, lacrosse, girls volleyball and more covering the games, players and teams across the country like only MaxPreps can

MAXPREPS.COM | A CBS COMPANY 9 On-site Photography 500 photographers nationwide covering over 2,300 football games every season, reaching 4.6 MM fans Sponsorship opportunities include: Branded apparel, branded photo retrieval tickets, equipment, and more Branding on photography homepage and all photo pages – 2.5 MM monthly impressions Branding on homepage Photo of the Week – 900k monthly impressions MaxPreps Sideline Reporters 65 MaxPreps sideline reporters nationwide Covering over 950 games all year long with over 1.9 MM fans in attendance At each event: PA announcements, ticket booth handouts, high visibility banners Sampling, collateral distribution Online coverage and integration into MaxPreps TV – over 4 MM video views Regional press coverage GET CONNECTED Tour of Champions 50 tour stops and trophy presentations at student body rallies 25 Football (January) 25 Basketball (March) Regional press coverage ON THE GROUND THROUGH DYNAMIC GRASSROOTS PROGRAMS Source: Google Analytics, 2007 ON THE GROUND

MAXPREPS.COM | A CBS COMPANY 10 MPTV Popular online destination for user-submitted content and video Ability to post to Facebook, MySpace, and AIM profiles Over 4 MM monthly impressions Content includes: Highlights Team & player clips Shows broadcast weekly Rev It Up Varsity Center Friday 5 The Weekend Drill GET CONNECTED MAXPREPS TV – Online video programming Source: Google Analytics, 2007

MAXPREPS.COM | A CBS COMPANY 11 TRUpreps (Truth, Respect, and You) Athlete Showcase Nationwide social network Thousands of users and growing Integrates the MaxPreps database Photos, video, player stats Personalized profiles Revolutionary recruiting tool GET CONNECTED TRUpreps Athlete Showcase Student athlete profiles MaxPreps taps into the internet phenomenon that is social networking with the TRUpreps Athlete Showcase. TRUpreps allows high school athletes to share their athletic skills with the community capturing the unique spirit and rivalry of high school sports. TRU

MAXPREPS.COM | A CBS COMPANY 12 OUR PARTNERS

MAXPREPS.COM | A CBS COMPANY 13 ACCOUNT: Nike OBJECTIVE: Cover the lives and stories of the high school football players and their teams throughout the week, not just on game day. RESULTS: The MaxPreps National Game of the Week presented by Nike and its accompanying online program was able to tell the story of the dedication and commitment it takes for these athletes to be the best. The Nike Football 2007 Sponsorship included: MaxPreps National Game of the Week 13 Game nationwide tour covering the teams and players from Monday morning until game day Over 130,000 fans in attendance PA announcements and handouts at ticket booths at games Professional photography: Including weekly photo of the week on MaxPreps homepage Dedicated Tour homepage Over 44,000 Impressions MaxPreps TV Presenting Sponsorship of Varsity Center webisode - 100k views per show Segments in Rev it Up and The Weekend Drill webisodes - over 125k views per show Media & Marketing Windowshades, HP roadblocks, pre-rolls, HP combo units Local and regional media exposure - coverage on over 30 TV, newspaper, and radio outlets throughout the tour MaxPreps Homepage promotion: Over 2.5 million impressions WHAT WE CAN DO FOR YOU

MAXPREPS.COM | A CBS COMPANY 14 ACCOUNT: Army National Guard OBJECTIVE: Show users the valuable opportunities the Army National Guard can provide and drive leads to the Army National Guard RESULT: The Army National Guard Tour of Champions, online Spirit Challenge, and Basketball rankings were able to connect the Army National Guard to these students and fans at their point of passion The ARNG Sponsorship included: The Army National Guard Tour of Champions Tour to the top 25 Football and top 25 Boys Basketball teams across the country Presentations at school rallies Custom microsite with complementary coverage including video programming in the MaxPreps TV section of MaxPreps.com Media & Marketing Promotional mailers to all 20,000+ high schools across the country Three blasts to 350k MaxPreps members Local and Regional press coverage for The Army National Guard Tour of Champions Spirit Challenge Online video submission contest – fans voted to select the top School Spirit video Thousands of fans voted and $5,000 was awarded for the top video at special school award ceremony Presenting Sponsor of Football, and Boys & Girls Basketball Rankings Over 56,000 teams ranked Homepage promotion throughout the year – over 10M impressions and 2 million additional impressions on the National Rankings homepage MaxPreps is the only media company in the history of high school sports to provide this platform WHAT WE CAN DO FOR YOU

MAXPREPS.COM | A CBS COMPANY 15 New initiatives for 2008 Integrated: –On-air/Online: High School Football and Basketball Round-ups Weekly half-hour show on CSTV Comprehensive coverage leading up to the State Championships in 50 states Online stats, records, rosters and news to complement the on-air show –Online/On the ground: College Assistance Program Online: –MaxPreps Sideline Reporters (Basketball and Football) –Summer Training Tour –Lacrosse and Baseball Nationwide coverage –Tournament Central –User submitted photo gallery On the ground: –Summer Training Challenge –Renovate Your School Challenge –Coaching Clinics Source: Maxpreps, Fall 2007

MAXPREPS.COM | A CBS COMPANY 16 MaxPreps.com Traffic Projections Source: Google Analytics, 2007

MAXPREPS.COM | A CBS COMPANY 17 What our clients are saying "MaxPreps was great to work with for the National High School Game of the Week program for the Nike "Leave Nothing" Football campaign. MaxPreps listened carefully to our brief and came back with a customized program that was not only targeted to the Nike Football Consumer, but just as importantly, relevant and engaging for the MaxPreps user. We consider MaxPreps a core partner as we continue to enable and inspire the High School Athlete." - Tim Leedom, Associate US Media Director, Nike

MAXPREPS.COM | A CBS COMPANY 18 Conclusion Become a sponsor of one of MaxPreps many integrated opportunities today and connect to this valuable and hard-to-reach audience of high school students.

MAXPREPS.COM | A CBS COMPANY 19 THANK YOU! NAME Title Phone GET CONNECTED